Matkailumarkkinoinnin erityispiirteet (2 cr)

Objective

The student can identify the factors influencing the marketing environment in tourism and know the competitive tools of marketing at a general level.

Content

- Specific features of services marketing
- Target group awareness
- Seasonal variation
- Planning and implementing a marketing campaign
- Competitiveness and differentiation
- Tourism product and co-marketing
- Under

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student applies the key concepts and professional terminology of tourism marketing fluently and comprehensively, and analyzes and compares the effects of various target‐group strategies and seasonal fluctuations on marketing. They demonstrate well‐founded mastery of competitive tactics and co‐marketing opportunities in tourism, and engage in deep critical self‐evaluation by reflecting on their own choices, proposing improvements, and examining their professional practices. In team work, the student acts proactively with a customer‐oriented and goal‐driven approach, fostering group dynamics with an ethically responsible attitude.

Assessment criteria, good (3)

The student uses fundamental marketing concepts consistently and provides well‐reasoned descriptions of core aspects of tourism marketing, such as co‐marketing, seasonal variation, and target‐group thinking. They complete the course assignments within the given objectives and resources, and explain their solutions using appropriate models and methods. The student reflects on their own decisions, works independently and responsibly, and demonstrates customer‐orientation and active participation in team work.

Assessment criteria, satisfactory (1)

The student employs basic marketing terminology correctly and describes the special features of tourism marketing, including co‐marketing, seasonal variation, and target‐group thinking. They carry out the assigned tasks according to the given instructions. As a team member, the student participates in group work, considers the perspectives of others, and acts responsibly.

Objective

The student can identify the factors influencing the marketing environment in tourism and know the competitive tools of marketing at a general level.

Execution methods

Contact, remote teaching and independent study.

Accomplishment methods

The course requires 54 hours of student work. To pass the course, students must complete all course assignments and attend and participate in class. A more detailed description of the course is given in the course implementation plan

Content

- Specific features of services marketing
- Target group awareness
- Seasonal variation
- Planning and implementing a marketing campaign
- Competitiveness and differentiation
- Tourism product and co-marketing
- Under