Matkailumarkkinoinnin erityispiirteet (2 cr)
Code: AM00CS95-3001
General information
Enrollment
02.07.2026 - 31.07.2026
Timing
01.08.2026 - 31.12.2026
Number of ECTS credits allocated
2 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree in Tourism
Teachers
- OPE_Liiketoiminta OPE_Liiketoiminta
Groups
-
AMM25KAMM25K
Objective
The student can identify the factors influencing the marketing environment in tourism and know the competitive tools of marketing at a general level.
Content
- Specific features of services marketing
- Target group awareness
- Seasonal variation
- Planning and implementing a marketing campaign
- Competitiveness and differentiation
- Tourism product and co-marketing
- Under
Evaluation scale
0 - 5