Services Marketing (4 cr)
Code: EB00CM78-3001
General information
- Enrollment
-
02.07.2026 - 31.07.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree in Esports Business
Objective
The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.
Content
The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development
Materials
The material will be provided during the course.
Course material is available in Reppu.
Evaluation scale
0 - 5
Prerequisites
No preliminary requirements for the course.
Further information
-