Tourism Services Sales Processes (5 op)

Tavoitteet

The students will be proficient in planning and implementing tourism service sales processes in practice to gain the best results for a tourism company.

Sisältö

Introduction to sales and understanding the role of sales
Customer relationship management
B&B and B&C differences
Sales Processes
Prospecting, lead generation, qualification, negotiation, and closing
Sales Management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

The students are able to carry out and assess the planning and implementation of a tourism company’s customer-oriented sales processes. They are able to apply these processes as part of the company’s operations in practice.

Arviointikriteerit, hyvä (3)

The students are familiar with the basics of planning and implementing a tourism company’s customer-oriented sales processes. They are able to apply these processes as part of the company’s operations.

Arviointikriteerit, tyydyttävä (1)

The students are familiar with the basics of planning and implementing a tourism company’s customer-oriented sales processes.

Osaamistavoitteet

The students will be proficient in planning and implementing tourism service sales processes in practice to gain the best results for a tourism company.

Toteutustavat

Blended teaching

Suoritustavat

Lecture
Workshops
Assignments

Sisältö

Introduction to sales and understanding the role of sales
Customer relationship management
B&B and B&C differences
Sales Processes
Prospecting, lead generation, qualification, negotiation, and closing
Sales Management