Data Driven Marketing (5cr)
Code: LY00CX92-3001
General information
- Enrollment
- 02.01.2027 - 31.01.2027
- Registration for introductions has not started yet.
- Timing
- 01.02.2027 - 30.04.2027
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- KAMK Master School
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree in Global Business Management
- Groups
-
GBMY26SGBMY26S
-
TBM26STBM26S
- Course
- LY00CX92
Unfortunately, no reservations were found for the realization Data Driven Marketing LY00CX92-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Student is able to plan and analyze digital marketing in tourism
Student is able to develop digital marketing in tourism as a process
Student is able to connect digital data and digital marketing
Content
Digital marketing planning process in tourism
Digital marketing tools and practices in tourism
Data and digital marketing in tourism
Consumer behaviour and digital marketing in tourism
Tourism related special areas in digital marketing; dynamic pricing, selling