Basics of Social Marketing (5cr)
Code: AV00CU57-3004
General information
- Enrollment
- 02.12.2025 - 31.12.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Teaching languages
- Finnish
- Degree programmes
- Bachelor Degree Programme in Social Services
- Teachers
- Matti Heikkinen
- Course
- AV00CU57
Unfortunately, no reservations were found for the realization Basics of Social Marketing AV00CU57-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
- The student knows the basic concepts of social marketing.
- The student understands the key theories, models and processes of social marketing.
- The student will be able to design a social marketing campaign or project on a topic of their choice.
- The student will be able to critically evaluate their own campaign.
Content
Social marketing, social marketing as a process, a social marketing campaign or project