Integrated Marketing Communication in Digital Environment (5 cr)
Code: LB00BI04-3003
General information
- Enrollment
-
01.01.2021 - 30.04.2021
Registration for the implementation has ended.
- Timing
-
01.01.2021 - 25.05.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
- Teachers
- Elina Jääskeläinen
- Course
- LB00BI04
Objective
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Execution methods
Contact lectures
Workshop sessions
Blended learning
Accomplishment methods
Book reviews
Case studies
Marketing communication planning
Content
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications