Integrated Marketing Communication in Digital Environment (5op)
Toteutuksen tunnus: LB00BI04-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.01.2021 - 30.04.2021
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.01.2021 - 25.05.2021
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
- Opettajat
- Elina Jääskeläinen
- Opintojakso
- LB00BI04
Toteutukselle Integrated Marketing Communication in Digital Environment LB00BI04-3003 ei valitettavasti löytynyt varauksia. Varauksia ei ole mahdollisesti vielä julkaistu tai toteutus on itsenäisesti suoritettava.
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Toteutustavat
Contact lectures
Workshop sessions
Blended learning
Suoritustavat
Book reviews
Case studies
Marketing communication planning
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications