Visual Planning (5cr)
Code: LT00BF17-3003
General information
- Enrollment
- 20.08.2020 - 31.12.2020
- Registration for the implementation has ended.
- Timing
- 01.09.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
- Teachers
- Elina Jääskeläinen
- Course
- LT00BF17
Unfortunately, no reservations were found for the realization Visual Planning LT00BF17-3003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Digital media planning
The student understands the basics of digital media planning and masters the visual planning solutions. The student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.
Content
Digital media space, material design and production
Legibility and typographic planning
Layout, illustration and and visual elements
Creation of associations in marketing communication
Printable visual publication
PhotoShop and InDesign -programs
Location and time
2. vuosikurssi, markkinoinnin suuntautumisvaihtoehto
Lähiopetus / luokkaopetus
Materials
Paananen, P. 2010. Photoshop CS5 – kuvankäsittely. WSOYpro Oy, Docendo-tuotteet.
Paananen, P. 2010. InDesign CS5 – julkaisun tekeminen. WSOYpro. Helsinki.
Itkonen, M. 2007. Typografian käsikirja. 3., tarkistettu ja laajennettu painos. RPS-yhtiöt.
Korpela, Jukka K. 2010. Verkkojulkaisun typografia. RPS-yhtiöt.
Loiri, P. & Juholin, E. 2002. Huom! Visuaalisen viestinnän käsikirja. 1–3. painos. Inforviestintä.
Teaching methods
Opiskelijalla saavuttaa visuaalisen viestinnän ja graafisen suunnittelun perustiedot ja -taidot. Hän osaa suunnitella ja toteuttaa yritysviestinnän materiaaleja toimeksiannosta painovalmiiksi tuotteeksi asti. Opiskelija osaa visuaalisen suunnittelut perusteorian ja oppii käyttämään valittuja kuvankäsittely-, videoedintointi ja taitto-ohjelmia.
lähiopetus ja tentti
itsenäinen opiskelu ja toimeksiantojen toteutus
Oman oppimisen arviointi, vertaisarviointi
Completion alternatives
Ei verkkototeutusta. Ahotointi mahdollista, mikäli Adobe CC ohjelmaperheen käyttö sujuvaa (Premiere, InDesign, PhotoShop)
Assessment criteria, satisfactory (1)
The student can design average digital and printable publicity and publishing material. (S)he can analyze different media solutions but needs support in choosing suitable techniques for them. The student knows the basics of image processing and desk top publishing programs and can make use of them in design.
Assessment criteria, good (3)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Assessment criteria, excellent (5)
The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.
Qualifications
Customer relations marketing in a Company
Marketing as competitive edge