Marketing and Commercializing Specialist Services (5 cr)

Objective

The student understands the concept of service business where service creates the basis of value delivery. The aim is that the student recognizes different processes and development needs relating to services. The student knows the special features in service marketing and understands the importance of customer satisfaction and customer relation thinking as part of profitable business operations. The student can develop the services of the organization taking business principles into consideration.

Content

Providing services
Service marketing and networks
Quality of services
Productization of services
Service innovations and development of service business
Service design.

Assessment criteria, satisfactory (1)

The student names, understands and can make some use of the central basic concepts in service business. The whole is still descriptive and forming a clear whole is deficient.
The student can choose appropriate views of service business into development tasks. Skills and knowledge acquired earlier can thus be made use of. The student needs guidance.

Assessment criteria, good (3)

The student describes and explains the main contents of essential concepts in service business. Use of concepts is consistent and logical.
The student can use the most appropriate processes and views in customer oriented service business. The student acts independently and can justify the solutions consistently.

Assessment criteria, excellent (5)

The student uses, compares and applies the essential concepts and views in service business. The use of concepts is versatile, professional and justified.
The student can apply and combine earlier marketing knowledge efficiently in development tasks.
The student shows critical judgement and takes future challenges in customer oriented service business into consideration. The objectives are reached on own initiative and in self-guidance.








Arviointikriteeri, tyydyttävä (1-2)