Continuation Course in Game Business (3 cr)
Code: KTVP020-3009
General information
- Enrollment
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01.08.2022 - 30.09.2022
Registration for the implementation has ended.
- Timing
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31.10.2022 - 31.12.2022
Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Teknologia
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Business Information Technology
- Teachers
- Antti Junttila
- Groups
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- Course
- KTVP020
Objective
To provide students with a comprehensive view of game business and game product marketing. Participants will gain a through understanding of the distinctive characteristics of game business, whilst understanding the importance of marketing in competitive business environment.
Content
Game product revenue planning
Marketing plan for a game
Sales and customer acquisition
Sales channels
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Excellent knowledge in Game Business proved by assignments and activity during classes.
Assessment criteria, good (3)
Good knowledge in Game Business proved by assignments and activity during classes.
Assessment criteria, satisfactory (1)
Average knowledge in Game Business proved by assignments and activity during classes.
Assessment criteria, approved/failed
To be announced.
Prerequisites
Basics of Game Business
Objective
To provide students with a comprehensive view of game business and game product marketing. Participants will gain a through understanding of the distinctive characteristics of game business, whilst understanding the importance of marketing in competitive business environment.
Content
Game product revenue planning
Marketing plan for a game
Sales and customer acquisition
Sales channels
Qualifications
Basics of Game Business