Principles of MarketingLaajuus (5 op)
Tunnus: BC00BX81
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ajoitus
01.08.2025 - 31.12.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ilias Avgeropoulos
Ryhmät
-
LBI25SLBI25S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ajoitus
01.08.2025 - 31.12.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ilias Avgeropoulos
Ryhmät
-
LBE25SLBE25S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ajoitus
01.08.2025 - 31.12.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ilias Avgeropoulos
Ryhmät
-
ATA25SATA25S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
30.12.2024 - 26.01.2025
Ajoitus
01.01.2025 - 30.05.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Sote
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ruey Komulainen
Ryhmät
-
ASL24SASL24S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
19.08.2024 - 22.09.2024
Ajoitus
01.08.2024 - 31.12.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ilias Avgeropoulos
Ryhmät
-
LBI24SLBI24S
-
LBE24SLBE24S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
19.08.2024 - 22.09.2024
Ajoitus
01.08.2024 - 31.12.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ilias Avgeropoulos
Ryhmät
-
ATA24SATA24S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
01.12.2023 - 31.01.2024
Ajoitus
01.01.2024 - 31.07.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ruey Komulainen
Ryhmät
-
ASL23SASL23S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
01.08.2023 - 30.09.2023
Ajoitus
01.08.2023 - 31.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ilias Avgeropoulos
Ryhmät
-
ATA23SATA23S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
01.08.2023 - 30.09.2023
Ajoitus
01.08.2023 - 31.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ruey Komulainen
- Ilias Avgeropoulos
Ryhmät
-
LBE23SLBE23S
-
LBI23SLBI23S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
01.12.2022 - 31.01.2023
Ajoitus
01.01.2023 - 31.05.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Linda Khan
- Ruey Komulainen
Ryhmät
-
ATA22SATA22S
-
ASL22SASL22S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Ilmoittautumisaika
01.08.2022 - 30.09.2022
Ajoitus
01.08.2022 - 31.12.2022
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Opettaja
- Ruey Komulainen
Ryhmät
-
LBI22SLBI22S
-
ATA21SATA21S
-
ASL21SASL21S
-
LBE22SLBE22S
Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.