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Bachelor's Degree in Sports Coaching and Business Management: ASC25S

Code: ASC25S

Degree:
Bachelor of Sports Studies

Degree title:
Bachelor of Sports Studies

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2025

Teaching language:
English

Descriptions

The Bachelor's Degree in Sports Coaching and Business Management leads to a Bachelor of Sports Studies (in Finnish: Liikunnanohjaaja (AMK)). The studies are worth 210 credits and take 3.5 years to complete. The degree consists of basic studies, professional studies, optional professional studies, free-choice studies, practical training and a thesis.

The second year of studies will be done completely in Vuokatti, an all-year-round sports resort 30 km from Kajaani. During the second study year, you will deepen your knowledge in the fields of well-being promotion, coaching, testing and sports events. You will also live and breathe well-being, sport and physical activity! Our collaboration with Vuokatti Sports Academy, Vuokatti-Ruka Sports Academy, Vuokatti Olympic Coaching Centre and the municipality of Sotkamo guarantees you a high quality educational offer and environment at KAMK!

During the studies, you will practice instructing sports and exercise, work as fitness and nutrition coach and implement various projects and events. Furthermore, you will become familiar with sports technology and get to know the basics of Exergaming. The programme emphasises developing sports and exercise skills and competence particularly required in health-promoting physical exercise, business and sports tourism. Your professional competence will be built upon a multidisciplinary knowledge base, as well as practical and interpersonal skills. This will enhance your opportunities to find employment opportunities after graduation.

Your personal study path may include developing your international competence in one of our partner universities abroad or taking practical training abroad. The study path will also be supported by various project-based studies, practical training periods and also thesis.

Objective

The aim of the degree is to develop students as experts in the field of sports, to be able to work in different sports environments and develop sports services. The graduates' competence is based on a broad knowledge base, practical skills, interpersonal skills and collaboration skills. The graduated sports instructor is able to work independently in a specialist role in the field of sport, including health promotion and the development of sports services. They are able to manage challenging professional projects and projects and to work in multidisciplinary teams and networks.

Further information

The degree is fully offered in English.

Show study timings by semester, study year or period

Code Name Credits (cr) 2025-2026 2026-2027 2027-2028 2028-2029 Autumn 2025 Spring 2026 Autumn 2026 Spring 2027 Autumn 2027 Spring 2028 Autumn 2028 1. / 2025 2. / 2025 3. / 2026 4. / 2026 1. / 2026 2. / 2026 3. / 2027 4. / 2027 1. / 2027 2. / 2027 3. / 2028 4. / 2028 1. / 2028 2. / 2028
ASC25S-1001
COMMUNICATION STUDIES

(Choose ects: 20)

20
BC00CM73 English for Working Life 5 5 5 2.5 2.5
BC00BX79 Academic English 1 3 3 3 1.5 1.5
BC00BY20 Academic English 2 2 2 2 1 1
BC00BX94 Finnish for Foreigners 1 5 5 5 2.5 2.5
BC00BX95 Finnish for Foreigners 2 5 5 5 2.5 2.5
AL00CN25 Svenska på jobbet 3 3 3 1.5 1.5
LT00CM62 Swedish for Business 2 2 2 1 1
AL00CN24 Professional Communication 4 4 4 2 2
LB00CN22 Keys to Remote Work (Finnish students) 1 1 1 0.5 0.5
ASC25S-1002
FOUNDATIONS OF HEALTH AND SPORT

(Choose all )

22
AS00BA93 Principles of Sports 5 5 5 2.5 2.5
AS00BY23 Sport in Society 3 3 3 1.5 1.5
AS00CE92 Anatomy and Physiology 5 5 5 2.5 2.5
AS00CE93 Exercise Physiology 5 5 5 2.5 2.5
AS00BI20 Exercise Counselling 2 2 2 2
AS00BJ10 First Aid and Health Risks 2 1 1 1 1 0.5 0.5 0.5 0.5
ASC25S-1003
METHODOLOGICAL STUDIES

(Choose all )

11 11 11 5.5 5.5
BC00CE18 Study Skills 2 2 1 1 0.5 0.5 0.5 0.5
BC00CE19 Intercultural Communication 3 3 3 1.5 1.5
BC00BY14 Business Mathematics 3 3 3 1.5 1.5
BC00CH77 Office Skills Accelerator 3 3 3 1.5 1.5
ASC25S-1004
BUSINESS ACTIVITIES IN SPORTS

(Choose all )

15
BC00BX81 Principles of Marketing 5 5 5 2.5 2.5
BC00BX83 Project and Event Management 5 5 5 2.5 2.5
BC00BX80 Business Operations 5 5 5 2.5 2.5
ASC25S-1005
SPORTS AND EXERCISE INSTRUCTION

(Choose all )

18
AS00BY24 Physical Activities 1 4 4 4 2 2
AS00BY25 Physical Activities 2 4 4 4 2 2
AS00BI93 Motor Learning 3 3 3 1.5 1.5
AS00CE94 Basics of Exergaming 3 3 3 1.5 1.5
AS00BY27 Group Exercise 4 4 4 2 2
ASC25S-1006
COACHING AND SMART TRAINING

(Choose all )

15
AS00CE95 Coaching 7 4.7 2.3 2.3 2.3 2.3 1.2 1.2 1.2 1.2 1.2 1.2
AS00BG67 Muscle Care 2 2 2 2
AS00CE96 Sports Nutrition 4 4 4 2 2
AS00CE97 Gym Training 2 2 2 1 1
ASC25S-1007
SPORTS BUSINESS MANAGEMENT

(Choose all )

10
BC00BY56 Law Studies 5 5 5 2.5 2.5
BC00BY17 Management Accounting 5 5 5 2.5 2.5
ASC25S-1008
RESEARCH AND DEVELOPMENT OPERATIONS

(Choose all )

5
BC00BY57 R&D Studies 5 5 5 2.5 2.5
ASC25S-1009
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all )

15
BC00BY58 Human Resource Management 5 5 5 5
BC00BY59 Leadership and Management 5 5 5 2.5 2.5
BC00BY60 Corporate Community and Wellness Management 5 5 5 5
ASC25S-1010
INNOVATION MANAGEMENT

(Choose all )

14
BC00BY18 Service and Product Development 5 5 5 2.5 2.5
BC00BY19 New Technologies in Business 5 5 5 2.5 2.5
AS00CF35 Professional Project 4 4 4 2 2
ASC25S-1011
SPECIALIZATION STUDIES

(Choose ects: 15)

15
ASC25S-1013
COACHING

(Choose all )

15
AS00BI22 Advanced Coaching 10 10 10 5 5
AS00BZ32 Coaching in Practice 5 5 5 2.5 2.5
ASC25S-1020
Sports Academy Coaching

(Choose all )

15
YY00BT35 Sports Academy 1 5
YY00BT36 Sports Academy 2 5
YY00BT44 Sports Academy 3 5
ASC25S-1016
INTERNATIONAL STUDIES ABROAD

(Choose 30)

0 - 30
ASC25S-1017
FREE-CHOICE STUDIES

(Choose ects: 5)

5
BC00BX96 Finnish for Foreigners 3 5 5 5 2.5 2.5
AS00BB27 Downhill Skiing Instructor Course, in finnish 4 4 4 2 2
SAWH004 Other combination of free-choice studies, 1-7 credits 1 - 6
ASC25S-1018
PRACTICAL TRAINING

(Choose all )

30
SSPT003 Practical Training (Orientation) 12 12 12 12
SSPT004 Advanced Training 18 18 18 9 9
ASC25S-1019
THESIS

(Choose all )

15
SST001 Thesis 15 15 5 10 5 5 5
Total 210 73 63.7 69.3 18 39 34 33.3 30.3 40.3 29 18 19.5 19.5 16 18 15.7 17.7 9.2 21.2 17.7 22.7 14.5 14.5 9 9

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

ASL_Competences

Degree programme in Sports and Leisure Management

1. COMPETENCE IN PHYSICAL ACTIVITY

*Ability to manage the fundamental knowledge and skills required in the most common physical activities and to apply them when instructing different target groups
*Demonstration of the possession of fundamental knowledge required in special needs education
*Understanding of the value of various physical activities as a tool for developing motor skills, physical qualities, and self- expression

Downhill Skiing Instructor Course, in finnish
2. COMPETENCE IN HEALTH PROMOTING PHYSICAL ACTIVITY AND COACHING

*Demonstration of a fundamental knowledge of anatomy and physiology and the ability to apply when teaching different types of target group
*Competence in the mechanisms of physical activity, the fundamentals of testing and training planning / coaching programs
*Proficient knowledge of the factors affecting human growth, development, and social behaviour as well as the ability to take
them into consideration during physical activity
*Demonstration of the ability to plan and instruct health promoting physical activities
*Demonstration of expertise in health enhancing physical activity

Principles of Sports
Advanced Training
3. COMPETENCE IN PEDAGOGY AND DIDACTICS

*Demonstration of ability to use a variety of different instruction and teaching methods as well as goal setting with different target groups
*Management of planning, execution, and evaluation of extensive modes and modules of teaching
*Demonstration of ability to use physical education for the benefit of supporting and providing education in human growth and development
*Instruction expertise and the ability to utilise learning concepts based on personal values and level of knowledge in physical education

Principles of Sports
Downhill Skiing Instructor Course, in finnish
Practical Training (Orientation)
4. COMPETENCE IN AREAS OF PHYSICAL EXERCISE INVOLVING LEADERSHIP AND ENTERPRISE

*Ability to manage developmental visions in physical activity culture and services as well as to improve the status of physical education in society
*Demonstration of the ability to work in a variety of different expert and executive tasks in physical education
*Proficiency in the different enterprise opportunities in physical education and in starting a small business

No attached course units

5. COMPETENCE IN ACTIVITY TOURISM

* Ability to plan, implement and commercialise healthy, safe and profitable activity tourism services to promote customer well-being
* Ability to develop leisure or occupational recreation related activity tourism service environments and networks
* Ability to develop regional strengths and improve regional impact on activity tourism
* Ability to produce genuine, tailor-made experiences of adventure for customers.
* Ability to recognise the main learning concepts and methods and can plan, implement and assess exercise instruction situations
* Ability to describe the effects of exercise on health
* Ability to understand the significance of the contents of activity tourism (e.g. nature, culture, exercise and food) as a source of well-being.

No attached course units

Not grouped
English for Working Life
Academic English 1
Academic English 2
Finnish for Foreigners 1
Finnish for Foreigners 2
Svenska på jobbet
Swedish for Business
Professional Communication
Keys to Remote Work (Finnish students)
Sport in Society
Anatomy and Physiology
Exercise Physiology
Exercise Counselling
First Aid and Health Risks
Study Skills
Intercultural Communication
Business Mathematics
Office Skills Accelerator
Principles of Marketing
Project and Event Management
Business Operations
Physical Activities 1
Physical Activities 2
Motor Learning
Basics of Exergaming
Group Exercise
Coaching
Muscle Care
Sports Nutrition
Gym Training
Law Studies
Management Accounting
R&D Studies
Human Resource Management
Leadership and Management
Corporate Community and Wellness Management
Service and Product Development
New Technologies in Business
Professional Project
Advanced Coaching
Coaching in Practice
Sports Academy 1
Sports Academy 2
Sports Academy 3
Finnish for Foreigners 3
Other combination of free-choice studies, 1-7 credits
Thesis

2017_2021KAMK yhteiset kompetenssit

1. LEARNING SKILLS

Our students are able to
•assess and develop their competence and learning methods
•critically acquire, process and evaluate knowledge and information
•take responsibility for learning and sharing learning in their groups

No attached course units

2. ETHICAL COMPETENCE

Our students are able to
•take responsibility for their own work and its impacts
•work according to the professional ethical principles of their discipline/field
•take different bodies, organisations, professionals, stakeholders, interest groups and individuals into account in their work
•apply the principles of equality
•apply the principles sustainable development
•engage in social debate based on acquired competence and knowledge of ethical values.

No attached course units

3. WORK COMPETENCE

Our students are able to
•work as a member of the work community and promote wellbeing
•execute their duties in work based situations that require communication and interaction
•use information and communication technology to do their work
•create personal work related contacts and operate in networks
•make decisions in unpredictable situations
•work in management and work independently as a specialist/expert
•set up a business or enterprise

No attached course units

4. INNOVATION COMPETENCE

Our students are able to
•engage in creative problem solving and developing work practices
•work in projects
•implement research and development projects while applying the current knowledge and methods of their disciplines
•find customer-oriented, sustainable and profitable solutions

No attached course units

5. INTERNATIONAL COMPETENCE

Our students are able to
•adopt the language skills needed in their work and field and to develop professional competence
•work proactively and in cooperation with people from different cultures
•take the impacts and opportunities of internationalisation into account in their work

No attached course units

6. SMART SOLUTIONS

The students are able to apply their skills and knowledge in the use of technological solutions in their own professional field and to develop new business models and services. In teams with members from different fields and disciplines, they are able to evaluate and develop activities aiming to develop solutions for a variety of working life contexts.

No attached course units

Not grouped
English for Working Life
Academic English 1
Academic English 2
Finnish for Foreigners 1
Finnish for Foreigners 2
Svenska på jobbet
Swedish for Business
Professional Communication
Keys to Remote Work (Finnish students)
Principles of Sports
Sport in Society
Anatomy and Physiology
Exercise Physiology
Exercise Counselling
First Aid and Health Risks
Study Skills
Intercultural Communication
Business Mathematics
Office Skills Accelerator
Principles of Marketing
Project and Event Management
Business Operations
Physical Activities 1
Physical Activities 2
Motor Learning
Basics of Exergaming
Group Exercise
Coaching
Muscle Care
Sports Nutrition
Gym Training
Law Studies
Management Accounting
R&D Studies
Human Resource Management
Leadership and Management
Corporate Community and Wellness Management
Service and Product Development
New Technologies in Business
Professional Project
Advanced Coaching
Coaching in Practice
Sports Academy 1
Sports Academy 2
Sports Academy 3
Finnish for Foreigners 3
Downhill Skiing Instructor Course, in finnish
Other combination of free-choice studies, 1-7 credits
Practical Training (Orientation)
Advanced Training
Thesis

Code Name Credits (cr)
ASC25S-1001
COMMUNICATION STUDIES

(Choose ects: 20)

20
BC00CM73 English for Working Life 5
BC00BX79 Academic English 1 3
BC00BY20 Academic English 2 2
BC00BX94 Finnish for Foreigners 1 5
BC00BX95 Finnish for Foreigners 2 5
AL00CN25 Svenska på jobbet 3
LT00CM62 Swedish for Business 2
AL00CN24 Professional Communication 4
LB00CN22 Keys to Remote Work (Finnish students) 1
ASC25S-1002
FOUNDATIONS OF HEALTH AND SPORT

(Choose all)

22
AS00BA93 Principles of Sports 5
AS00BY23 Sport in Society 3
AS00CE92 Anatomy and Physiology 5
AS00CE93 Exercise Physiology 5
AS00BI20 Exercise Counselling 2
AS00BJ10 First Aid and Health Risks 2
ASC25S-1003
METHODOLOGICAL STUDIES

(Choose all)

11
BC00CE18 Study Skills 2
BC00CE19 Intercultural Communication 3
BC00BY14 Business Mathematics 3
BC00CH77 Office Skills Accelerator 3
ASC25S-1004
BUSINESS ACTIVITIES IN SPORTS

(Choose all)

15
BC00BX81 Principles of Marketing 5
BC00BX83 Project and Event Management 5
BC00BX80 Business Operations 5
ASC25S-1005
SPORTS AND EXERCISE INSTRUCTION

(Choose all)

18
AS00BY24 Physical Activities 1 4
AS00BY25 Physical Activities 2 4
AS00BI93 Motor Learning 3
AS00CE94 Basics of Exergaming 3
AS00BY27 Group Exercise 4
ASC25S-1006
COACHING AND SMART TRAINING

(Choose all)

15
AS00CE95 Coaching 7
AS00BG67 Muscle Care 2
AS00CE96 Sports Nutrition 4
AS00CE97 Gym Training 2
ASC25S-1007
SPORTS BUSINESS MANAGEMENT

(Choose all)

10
BC00BY56 Law Studies 5
BC00BY17 Management Accounting 5
ASC25S-1008
RESEARCH AND DEVELOPMENT OPERATIONS

(Choose all)

5
BC00BY57 R&D Studies 5
ASC25S-1009
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all)

15
BC00BY58 Human Resource Management 5
BC00BY59 Leadership and Management 5
BC00BY60 Corporate Community and Wellness Management 5
ASC25S-1010
INNOVATION MANAGEMENT

(Choose all)

14
BC00BY18 Service and Product Development 5
BC00BY19 New Technologies in Business 5
AS00CF35 Professional Project 4
ASC25S-1011
SPECIALIZATION STUDIES

(Choose ects: 15)

15
ASC25S-1013
COACHING

(Choose all)

15
AS00BI22 Advanced Coaching 10
AS00BZ32 Coaching in Practice 5
ASC25S-1020
Sports Academy Coaching

(Choose all)

15
YY00BT35 Sports Academy 1 5
YY00BT36 Sports Academy 2 5
YY00BT44 Sports Academy 3 5
ASC25S-1016
INTERNATIONAL STUDIES ABROAD

(Choose 30)

0 - 30
ASC25S-1017
FREE-CHOICE STUDIES

(Choose ects: 5)

5
BC00BX96 Finnish for Foreigners 3 5
AS00BB27 Downhill Skiing Instructor Course, in finnish 4
SAWH004 Other combination of free-choice studies, 1-7 credits 1 - 6
ASC25S-1018
PRACTICAL TRAINING

(Choose all)

30
SSPT003 Practical Training (Orientation) 12
SSPT004 Advanced Training 18
ASC25S-1019
THESIS

(Choose all)

15
SST001 Thesis 15