Principles of MarketingLaajuus (5 cr)
Code: BC00BX81
Credits
5 op
Teaching language
- English
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
02.07.2025 - 31.07.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ilias Avgeropoulos
Groups
-
LBI25SLBI25S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
02.07.2025 - 31.07.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ilias Avgeropoulos
Groups
-
LBE25SLBE25S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
02.07.2025 - 31.07.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ilias Avgeropoulos
Groups
-
ATA25SATA25S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
30.12.2024 - 26.01.2025
Timing
01.01.2025 - 30.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Sote
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ruey Komulainen
Groups
-
ASL24SASL24S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
19.08.2024 - 22.09.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ilias Avgeropoulos
Groups
-
LBI24SLBI24S
-
LBE24SLBE24S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
19.08.2024 - 22.09.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ilias Avgeropoulos
Groups
-
ATA24SATA24S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
01.12.2023 - 31.01.2024
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ruey Komulainen
Groups
-
ASL23SASL23S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
01.08.2023 - 30.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ilias Avgeropoulos
Groups
-
ATA23SATA23S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
01.08.2023 - 30.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ruey Komulainen
- Ilias Avgeropoulos
Groups
-
LBE23SLBE23S
-
LBI23SLBI23S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
01.12.2022 - 31.01.2023
Timing
01.01.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Linda Khan
- Ruey Komulainen
Groups
-
ATA22SATA22S
-
ASL22SASL22S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Enrollment
01.08.2022 - 30.09.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Teachers
- Ruey Komulainen
Groups
-
LBI22SLBI22S
-
ATA21SATA21S
-
ASL21SASL21S
-
LBE22SLBE22S
Objective
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Content
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Assessment criteria, good (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.