Study Guide

Objective

The student knows the special features of service marketing and understands the importance of customer satisfaction and customer relationship thinking as part of profitable business implementation.

Content

Services and service concepts
Quality and development of services
Productisation of services
New technologies and service innovation
Service business development

Assessment criteria, excellent (5)

A student can use and apply concepts of the subject in a versatile way in order to solve practical problems. Usage of concepts is reasonable and professional. A student can use and compare different theoretical backgrounds in practical situations independently and critically. A student can guide the implementation of tasks, work self-guidingly and reflect his own learning.

Assessment criteria, good (3)

Usage of concepts is logical.
A student can use different theoretical backgrounds in practical situations independently.
A student can validate the implementation of tasks and evaluate the success of solutions.

Assessment criteria, satisfactory (1)

A student is able to describe the basic concepts of the subject and the contents of the main elements of it. Description can be disconnected and the formation of the completeness can be inadequate.
A student is able to choose means and channels that are suitable for the situation and he can use at least partly different theoretical backgrounds in practice.