Strategic MarketingLaajuus (5 cr)
Code: YA00BS43
Credits
5 op
Objective
The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.
Content
Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies
Materials
Materials and literature available on Devmoodle
Assessment criteria, excellent (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Assessment criteria, satisfactory (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Enrollment
01.08.2024 - 31.12.2024
Timing
01.01.2025 - 15.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Unit
KAMK Master School
Teaching languages
- Finnish
Degree programmes
- Master´s Degree in Responsible Business Management
Teachers
- Mervi Väisänen
Groups
-
AYM24SAYM24S
-
TLY24STLY24S
-
LYL24SVLYL24SV
-
SJY24SSJY24S
-
LYL24SLYL24S
-
ALY24SALY24S
-
SYT24SSYT24S
Objective
The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.
Content
Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies
Materials
Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Assessment criteria, satisfactory (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Prerequisites
Understanding the concepts and basic processes of marketing
Enrollment
01.08.2023 - 31.12.2023
Timing
01.01.2024 - 31.08.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
KAMK Master School
Teaching languages
- Finnish
Degree programmes
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
- Mervi Väisänen
Groups
-
SJY23SSJY23S
-
LYL23SLYL23S
-
LYL23SVLYL23SV
-
SYT23SSYT23S
-
TLY23STLY23S
-
AYM23SAYM23S
-
ALY23SALY23S
Objective
The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.
Content
Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies
Materials
Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Assessment criteria, satisfactory (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Prerequisites
Understanding the concepts and basic processes of marketing
Enrollment
02.09.2022 - 12.05.2023
Timing
01.01.2023 - 22.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
- Mervi Väisänen
Groups
-
AYM22SAYM22S
-
SYT22SSYT22S
-
TLY22STLY22S
-
LYL22SVLYL22SV
-
LYL22SLYL22S
-
ALY22SALY22S
-
SJY22SSJY22S
Objective
The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.
Content
Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Assessment criteria, satisfactory (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Prerequisites
Understanding the concepts and basic processes of marketing
Enrollment
01.08.2021 - 31.08.2022
Timing
01.06.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- Master’s Degree in Sports Leadership and Development
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
- Master’s Degree in Tourism Leadership and Development
- Business Information Technology and Business Expertise Degree (Masters)
- Degree Programme in Management of Health and Social
Teachers
- Mervi Väisänen
Groups
-
ALY21SALY21S
-
SJY21SSJY21S
-
LYL21SVLYL21SV
-
TLY21STLY21S
-
LYL21SLYL21S
-
AYM21SAYM21S
Objective
The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.
Content
Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies
Materials
Ilmoitettu moodlessa.
Teaching methods
Verkkokurssin suorittaminen itsenäisesti, annettujen tehtävien palautus.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Assessment criteria, satisfactory (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Assessment criteria, excellent (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Toteutuksen arviointikriteerit, hyvä (3-4)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Assessment criteria, satisfactory (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Prerequisites
Understanding the concepts and basic processes of marketing