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Strategic MarketingLaajuus (5 cr)

Code: YA00BS43

Credits

5 op

Objective

The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Content

Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies

Materials

Materials and literature available on Devmoodle

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency

en
Enrollment

01.08.2024 - 31.12.2024

Timing

01.01.2025 - 15.12.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

4 op

Mode of delivery

Distance learning

Unit

KAMK Master School

Teaching languages
  • Finnish
Degree programmes
  • Master´s Degree in Responsible Business Management
Teachers
  • Mervi Väisänen
Groups
  • AYM24S
    AYM24S
  • TLY24S
    TLY24S
  • LYL24SV
    LYL24SV
  • SJY24S
    SJY24S
  • LYL24S
    LYL24S
  • ALY24S
    ALY24S
  • SYT24S
    SYT24S

Objective

The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Content

Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies

Materials

Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency

Prerequisites

Understanding the concepts and basic processes of marketing

en
Enrollment

01.08.2023 - 31.12.2023

Timing

01.01.2024 - 31.08.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

KAMK Master School

Teaching languages
  • Finnish
Degree programmes
  • MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
  • Mervi Väisänen
Groups
  • SJY23S
    SJY23S
  • LYL23S
    LYL23S
  • LYL23SV
    LYL23SV
  • SYT23S
    SYT23S
  • TLY23S
    TLY23S
  • AYM23S
    AYM23S
  • ALY23S
    ALY23S

Objective

The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Content

Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies

Materials

Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency

Prerequisites

Understanding the concepts and basic processes of marketing

en
Enrollment

02.09.2022 - 12.05.2023

Timing

01.01.2023 - 22.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

2 op

Mode of delivery

Distance learning

Unit

Business

Teaching languages
  • Finnish
Degree programmes
  • MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
  • Mervi Väisänen
Groups
  • AYM22S
    AYM22S
  • SYT22S
    SYT22S
  • TLY22S
    TLY22S
  • LYL22SV
    LYL22SV
  • LYL22S
    LYL22S
  • ALY22S
    ALY22S
  • SJY22S
    SJY22S

Objective

The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Content

Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency

Prerequisites

Understanding the concepts and basic processes of marketing

en
Enrollment

01.08.2021 - 31.08.2022

Timing

01.06.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Business

Teaching languages
  • Finnish
Degree programmes
  • Master’s Degree in Sports Leadership and Development
  • MASTER´S DEGREE IN BUSINESS MANAGEMENT
  • Master’s Degree in Tourism Leadership and Development
  • Business Information Technology and Business Expertise Degree (Masters)
  • Degree Programme in Management of Health and Social
Teachers
  • Mervi Väisänen
Groups
  • ALY21S
    ALY21S
  • SJY21S
    SJY21S
  • LYL21SV
    LYL21SV
  • TLY21S
    TLY21S
  • LYL21S
    LYL21S
  • AYM21S
    AYM21S

Objective

The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Content

Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies

Materials

Ilmoitettu moodlessa.

Teaching methods

Verkkokurssin suorittaminen itsenäisesti, annettujen tehtävien palautus.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively

Toteutuksen arviointikriteerit, hyvä (3-4)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency

Prerequisites

Understanding the concepts and basic processes of marketing