Online Distribution Cgannels and E-commerce Business (5 cr)
Code: LT00BX72-3003
General information
- Enrollment
-
19.08.2024 - 22.09.2024
Registration for the implementation has ended.
- Timing
-
01.09.2024 - 15.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Realization has 14 reservations. Total duration of reservations is 44 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 12.09.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA21L142
TA21L142
|
|
Thu 19.09.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA21L145
TA21L145
|
|
Thu 26.09.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA21L142
TA21L142
|
|
Thu 03.10.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA21L158
TA21L158
|
|
Thu 10.10.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA21L142
TA21L142
|
|
Mon 28.10.2024 time 12:30 - 15:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA21L155
TA21L155
|
|
Mon 04.11.2024 time 13:30 - 15:45 (2 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L101
TA12L101
|
|
Mon 11.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L101
TA12L101
|
|
Mon 18.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L120
TA12L120
|
|
Mon 25.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L119
TA12L119
|
|
Wed 04.12.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L101
TA12L101
|
|
Mon 09.12.2024 time 12:30 - 15:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L101
TA12L101
|
|
Mon 16.12.2024 time 12:30 - 15:45 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L125
TA12L125
|
|
Tue 17.12.2024 time 08:15 - 11:30 (3 h 15 min) |
Sähköiset myyntikanavat ja verkkokauppa LT00BX72-3003 |
TA12L125
TA12L125
|
Objective
Student can:
- Identify key trends and changes in digital business models
- Understand the specifics and earnings logic of different digital platforms and services
- Choose a suitable sales channel and understand the possibilities of e-commerce
- Evaluate the sales and availability of multi-channel as part of the company's business
- Design digital channels that support sales growth and apply digital marketing methods
Content
* Electronic sales channels
• Multi-channel sales, communications, and customer service
• Ecommerce strategy
• Ecommerce platforms
• Marketing automation
• Digital marketing
Materials
Sekki A. Alustatalousyrittäyys -opas sivutuloista kiinnostuneille 2021 Bookcover
Zahay D. Digital Marketing Management 2020 Business Expert Press
Muu opettajan ilmoittama materiaali
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
- uses and analyzes digital business concepts in a comprehensive and consistent way
- realistically evaluates various e-sales tools and channels
- develops a comprehensive, reliable, and comprehensive e-commerce and digital marketing development plan
- analyzes and applies new information and be able to justify the use of different data sources
Assessment criteria, good (3)
- uses and exploits concepts related to digital business in a fairly consistent way
- evaluates e-sales tools and channels quite comprehensively
- draws up a fairly comprehensive and comprehensive plan for the development of e-commerce and digital marketing.
- analyzes and applies the information provided and be able to justify the use of different data sources
Assessment criteria, satisfactory (1)
- makes somewhat consistent use of digital business concepts
- understands the use of e-sales tools and channels
- develops a concise plan for the development of e-commerce and digital marketing.
- applies the information provided and justify the use of different sources of information
Objective
Student can:
- Identify key trends and changes in digital business models
- Understand the specifics and earnings logic of different digital platforms and services
- Choose a suitable sales channel and understand the possibilities of e-commerce
- Evaluate the sales and availability of multi-channel as part of the company's business
- Design digital channels that support sales growth and apply digital marketing methods
Execution methods
Contact teaching
Lectures
Pairing tasks
Independent exercises
Accomplishment methods
Opintojakso sisältää luentoja sekä harjoitustunteja. Opetus järjestetään pääsääntöisesti lähiopetuksena. Opintojakson läpäisy edellyttää tunneilla tehtävien harjoitustehtävien sekä lopputehtävän suorittamisen. Tarkempi opintojakson kuvaus esitellään opintojakson toteutussuunnitelmassa.
Content
* Electronic sales channels
• Multi-channel sales, communications, and customer service
• Ecommerce strategy
• Ecommerce platforms
• Marketing automation
• Digital marketing