Study Guide

Objective

Competitiveness in the hospitality industry requires a comprehensive understanding of the operating environment in the sector. Upon completion of the course, the student will gain versatile knowledge needed to operate in the hospitality industry and has the ability to plan, manage, and develop operational processes. The student is familiar with different types of hospitality businesses and can outline main operational, distribution, and revenue management operations. Facility Management under the aspect of Hospitality includes property management, legalities, safety, and quality standards as well as sustainability.

Content

• Key concepts, phenomena, and various types of the Hospitality industry
• Branding and different customer segments
• Destination development under the influence of the hospitality industry
• Operational management of Hospitality industry (Front of house & Back of house)
• Marketing, sales, distribution, and revenue management
• Legalities, safety, quality, and sustainability under facility management
• Future trends of the Hospitality industry

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student uses professional terminology proficiently and comprehensively, combining concepts into coherent wholes.
The student can analyze, compare, synthesize, and select information and present alternative approaches.
The student can critically analyze, reflect upon, and evaluate their competence and professional practices using acquired knowledge.
The student critically assesses and utilizes professional techniques and models relevant to their field.
The student acts customer-oriented, and goal-driven.
The student collaborates as a team member, enhancing and developing group activities.
The student applies professional ethical principles in their actions.

Assessment criteria, good (3)

The student consistently uses professional terminology.
The student can identify, describe, and justify fundamental knowledge in their field.
The student selects appropriate approaches based on acquired information and instructions.
The student can evaluate and reflect on their competence and professional practices and apply relevant techniques and models.
The student acts independently and responsibly in diverse tasks.
The student works customer-oriented and goal-driven.
The student collaborates as a team member to achieve common goals.
The student justifies actions based on professional ethical principles.

Assessment criteria, satisfactory (1)

The student can use key professional terminology appropriately.
The student names and describes fundamental knowledge in their field.
The student acts purposefully based on acquired information and instructions.
The student is a member of a team and takes other team members into consideration.