Services Marketing (4cr)
Code: EB00CM78-3001
General information
- Enrollment
- 02.07.2026 - 31.07.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- RDI portion
- 2 cr
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor's Degree in Esports Business
Unfortunately, no reservations were found for the realization Services Marketing EB00CM78-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
The assessed assignments and the separate assessment criteria for each assignment can be found in Reppu.
Evaluation scale
0 - 5
Content scheduling
The course consists of lectures and instructional discussions delivered as contact teaching, which are shared by the entire group.
A more detailed progression will be presented at the start of the course.
Objective
The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.
Execution methods
60-80% attendance rate required for the contact lectures (No possibility for taking the course remotely)
Accomplishment methods
Attending lectures
Small group assignments during the classes (reading tasks, videos)
Final assignment that will be graded
Content
The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development
Location and time
Contact teaching will be provided on campus during the autumn semester 2026 in accordance with the timetable issued.
Materials
The material will be provided during the course.
Course material is available in Reppu.
Teaching methods
The course is delivered according to the pedagogical solutions chosen by the teacher.
The course includes lectures, instructional discussions and exercises, group work, and independent study. These activities help you practice and master the key contents of the course. Teaching is conducted in person.
Passing the course requires active participation as well as completing the assigned tasks and exercises according to the teacher’s instructions.
Employer connections
possible guest visits from working life
Exam schedules
Submission of assessed assignments according to the schedule provided in the course.
Completion alternatives
There is no alternative method of completing the course.
Student workload
The course requires approximately 108 hours of student work. The share of contact teaching is about 16 hours. The remaining workload consists of independent study or group work and preparing assignments. These amounts are approximate, and the final workload depends on the time the student personally uses for studying.
Qualifications
No preliminary requirements for the course.