Services Marketing (4op)
Toteutuksen tunnus: EB00CM78-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 02.07.2026 - 31.07.2026
- Ilmoittautuminen toteutukselle ei ole vielä alkanut.
- Ajoitus
- 01.08.2026 - 31.12.2026
- Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 4 op
- TKI-osuus
- 2 op
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor's Degree in Esports Business
Toteutukselle Services Marketing EB00CM78-3001 ei valitettavasti löytynyt varauksia. Varauksia ei ole mahdollisesti vielä julkaistu tai toteutus on itsenäisesti suoritettava.
Arviointiasteikko
0 - 5
Sisällön jaksotus
The course consists of lectures and instructional discussions delivered as contact teaching, which are shared by the entire group.
A more detailed progression will be presented at the start of the course.
Tavoitteet
The student understands the basics of service business, where service and customer experience form the basis of value creation. The student knows the core concepts and special features of services marketing. The student acknowledges the importance of customer satisfaction and recognizes different processes and development needs.
Toteutustavat
60-80% attendance rate required for the contact lectures (No possibility for taking the course remotely)
Suoritustavat
Attending lectures
Small group assignments during the classes (reading tasks, videos)
Final assignment that will be graded
Sisältö
The basics of services marketing
The quality of services
Customer experience understanding
The core stages of service development
Aika ja paikka
Contact teaching will be provided on campus during the autumn semester 2026 in accordance with the timetable issued.
Oppimateriaalit
The material will be provided during the course.
Course material is available in Reppu.
Opetusmenetelmät
The course is delivered according to the pedagogical solutions chosen by the teacher.
The course includes lectures, instructional discussions and exercises, group work, and independent study. These activities help you practice and master the key contents of the course. Teaching is conducted in person.
Passing the course requires active participation as well as completing the assigned tasks and exercises according to the teacher’s instructions.
Harjoittelu- ja työelämäyhteistyö
possible guest visits from working life
Tenttien ajankohdat ja uusintamahdollisuudet
Submission of assessed assignments according to the schedule provided in the course.
Toteutuksen valinnaiset suoritustavat
There is no alternative method of completing the course.
Opiskelijan ajankäyttö ja kuormitus
The course requires approximately 108 hours of student work. The share of contact teaching is about 16 hours. The remaining workload consists of independent study or group work and preparing assignments. These amounts are approximate, and the final workload depends on the time the student personally uses for studying.
Esitietovaatimukset
No preliminary requirements for the course.