Marketing Planning (3 op)
Toteutuksen tunnus: LB00CD27-3005
Toteutuksen perustiedot
- Ilmoittautumisaika
-
02.12.2025 - 31.12.2025
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
- Ajoitus
-
01.01.2026 - 15.05.2026
Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Tavoitteet
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Sisältö
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability
Arviointiasteikko
0 - 5
Osaamistavoitteet
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Sisältö
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability