Marketing Planning (3op)
Toteutuksen tunnus: LB00CD27-3005
Toteutuksen perustiedot
- Ilmoittautumisaika
- 30.12.2025 - 26.01.2026
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.01.2026 - 15.05.2026
- Toteutus on käynnissä.
- Opintopistemäärä
- 3 op
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Toteutuksella on 18 opetustapahtumaa joiden yhteenlaskettu kesto on 27 t 0 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Ti 20.01.2026 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
To 22.01.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ma 26.01.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
To 29.01.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ma 02.02.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ke 04.02.2026 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ke 11.02.2026 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
To 19.02.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L119
TA12L119
|
|
Ma 23.02.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L130
TA12L130
|
|
Ma 09.03.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Pe 13.03.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ma 16.03.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ke 18.03.2026 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Pe 27.03.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L129
TA12L129
|
|
Ma 30.03.2026 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L128
TA12L128
|
|
Ti 07.04.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA21L147
TA21L147
|
|
To 09.04.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 |
TA12L128
TA12L128
|
|
Pe 17.04.2026 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3005 - Final presentations |
TA12L130
TA12L130
|
Arviointiasteikko
0 - 5
Tavoitteet
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing. Principles of Marketing is a required prerequisite for this course.
Sisältö
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability