Marketing Planning (3cr)
Code: LB00CD27-3005
General information
- Enrollment
- 02.12.2025 - 31.12.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 15.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Unfortunately, no reservations were found for the realization Marketing Planning LB00CD27-3005. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Content
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability