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Marketing Planning (3op)

Toteutuksen tunnus: LB00CD27-3005

Toteutuksen perustiedot


Ilmoittautumisaika
30.12.2025 - 26.01.2026
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
Ajoitus
01.01.2026 - 15.05.2026
Toteutus ei ole vielä alkanut.
Opintopistemäärä
3 op
Yksikkö
Business
Opetuskielet
englanti
Koulutus
Bachelor’s Degree in International Business
Opettajat
Ilias Avgeropoulos
Ryhmät
LBI25S
LBI25S
Opintojakso
LB00CD27

Toteutuksella on 18 opetustapahtumaa joiden yhteenlaskettu kesto on 27 t 0 min.

Aika Aihe Tila
Ti 20.01.2026 klo 08:30 - 10:00
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
To 22.01.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ma 26.01.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
To 29.01.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ma 02.02.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ke 04.02.2026 klo 08:30 - 10:00
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ke 11.02.2026 klo 08:30 - 10:00
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ke 18.02.2026 klo 12:45 - 14:15
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L125 TA12L125
To 19.02.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ma 23.02.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L130 TA12L130
Ma 09.03.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Pe 13.03.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ma 16.03.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ke 18.03.2026 klo 08:30 - 10:00
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Pe 27.03.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L129 TA12L129
Ma 30.03.2026 klo 12:45 - 14:15
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L128 TA12L128
Ti 07.04.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA21L147 TA21L147
To 09.04.2026 klo 10:15 - 11:45
(1 t 30 min)
Marketing Planning LB00CD27-3005
TA12L128 TA12L128
Muutokset varauksiin voivat olla mahdollisia.

Arviointiasteikko

0 - 5

Tavoitteet

Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.

Sisältö

Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability

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