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Online Distribution Cgannels and E-commerce Business (5 cr)

Code: LT00BX72-3001

General information


Enrollment
01.08.2023 - 30.09.2023
Registration for the implementation has ended.
Timing
01.08.2023 - 31.12.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Business
Teaching languages
Finnish
Degree programmes
BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
Elina Jääskeläinen
Groups
LLT21SM
LLT21SM
Course
LT00BX72
No reservations found for realization LT00BX72-3001!

Objective

Student can:
- Identify key trends and changes in digital business models
- Understand the specifics and earnings logic of different digital platforms and services
- Choose a suitable sales channel and understand the possibilities of e-commerce
- Evaluate the sales and availability of multi-channel as part of the company's business
- Design digital channels that support sales growth and apply digital marketing methods

Content

* Electronic sales channels
• Multi-channel sales, communications, and customer service
• Ecommerce strategy
• Ecommerce platforms
• Marketing automation
• Digital marketing

Location and time

Syksy 2022 Kampus, lähiopetus

Materials

Ilmoitetaan myöhemmin

Teaching methods

Lähiopetus
Käytännön projektityöt
Harjoitukset pienryhmissä

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

- uses and analyzes digital business concepts in a comprehensive and consistent way
- realistically evaluates various e-sales tools and channels
- develops a comprehensive, reliable, and comprehensive e-commerce and digital marketing development plan
- analyzes and applies new information and be able to justify the use of different data sources

Assessment criteria, good (3)

- uses and exploits concepts related to digital business in a fairly consistent way
- evaluates e-sales tools and channels quite comprehensively
- draws up a fairly comprehensive and comprehensive plan for the development of e-commerce and digital marketing.
- analyzes and applies the information provided and be able to justify the use of different data sources

Assessment criteria, satisfactory (1)

- makes somewhat consistent use of digital business concepts
- understands the use of e-sales tools and channels
- develops a concise plan for the development of e-commerce and digital marketing.
- applies the information provided and justify the use of different sources of information

Assessment criteria, excellent (5)

- käyttää ja analysoi digitaaliseen liiketoimintaan liittyviä käsitteitä monipuolisesti ja johdonmukaisesti
- arvioi uskottavasti erilaisia sähköisen myynnin työkaluja ja kanavia
- laatii monipuolisen, uskottavan ja kattavan verkkokaupan ja digitaalisen markkinoinnin kehittämissuunnitelman
- analysoi ja soveltaa uutta tietoa ja osaa perustella eri tietolähteiden käytön

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