Strategic Marketing DevelopmentLaajuus (3 cr)
Code: LT00BX74
Credits
3 op
Teaching language
- Finnish
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Materials
Aaker David A. & Moorman Christine: Strategic Market Management (2017 Wiley & Sons Ltd)
Or: Aaker David A & McLoughlin Damien: Strategic Market Management (2010 John Wiley & Sons Ltd)
Drummond, Ensor & Ashford: Strategic marketing planning and control (2008, Butterworth-Heinemann) or newer
And
Tikkanen H & Vassinen A: Strateginen markkinointiosaaminen (2010 Talentum)
Tikkanen H, Aspara J & Parviainen P: Strategisen markkinoinnin perusteet (2007 Talentum)
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.
Enrollment
30.12.2024 - 26.01.2025
Timing
01.01.2025 - 31.05.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Mervi Väisänen
Groups
-
LLT22SMLLT22SM
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Location and time
Kevät 2025
Materials
Aaker David A. & Moorman Christine: Strategic Market Management (2017 Wiley & Sons Ltd)
Käy myös vanhempi, joka löytyy nimellä: Aaker David A & McLoughlin Damien: Strategic Market Management (2010 John Wiley & Sons Ltd)
Drummond, Ensor & Ashford: Strategic marketing planning and control (2008, Butterworth-Heinemann) tai uudempi
sekä
Tikkanen H & Vassinen A: Strateginen markkinointiosaaminen (2010 Talentum)
Tikkanen H, Aspara J & Parviainen P: Strategisen markkinoinnin perusteet (2007 Talentum)
Muita hyödyllisiä lähteitä, muu strategia-, asiakkuus- ja brändikirjallisuus
Teaching methods
Luennot, itsenäiset tehtävät ja yhteistoiminnallinen opiskelu.
Exam schedules
Palautettavien arvioitavien tehtävien aikataulu annetaan opintojakson alussa.
Completion alternatives
-
Student workload
Kokonaisaika 81 tuntia (lähiopetus 20 h, itsenäinen ja yhteistoiminnallinen opiskelu 61 h).
Content scheduling
Lähiopetustunnit edellyttävät läsnäoloa.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.
Assessment methods and criteria
Palautettavat itsenäiset ja casetehtävät arvioidaan.
Assessment criteria, excellent (5)
Opiskelija osaa kuvailla strategisen markkinoinnin käsitteiden ja elementtien sisältöjä monipuolisesti ja asiantuntevasti. Hän kykenee arvioimaan laaja-alaisesti tehtyjä strategisia valintoja ja niiden pohjalta saavutettua lopputulosta sekä tulevaisuuden näkymiä erimerkkiyritysten osalta, ja vertailemaan eri vaihtoehtoja käytännön tilanteissa sekä reflektoimaan oppimaansa. Annettujen tehtävien ratkaisuissa näkyy monipuolinen perehtyneisyys aihealueeseen ja kyky soveltaa tietoa caseratkaisuissa.
Toteutuksen arviointikriteerit, hyvä (3-4)
Strategisen markkinoinnin käsitteiden käyttö ja hyödyntäminen on johdonmukaista ja kokonaisuuksien jäsentäminen on loogista. Opiskelija osaa myös hyödyntää ja soveltaa keskeisiä käsitteitä ja –elementtejä analysoidessaan tai ratkaistessaan käytännön case-tilanteita ja tehtäviä.
Assessment criteria, satisfactory (1)
Opiskelija kykenee pääpiirteissään kuvaamaan aihealueen peruskäsitteet ja niiden sisällöt. Aihealueen kokonaisuuden hahmottaminen ja käsitteiden käyttö on puutteellista. Opiskelija hyödyntää tehtävänratkaisussa tarvittavia käsitteitä jossain määrin, käsitteiden käyttö sovellustehtävissä onnistuu joiltain osin.
Enrollment
30.12.2024 - 26.01.2025
Timing
01.01.2025 - 31.05.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Mervi Väisänen
Groups
-
LLM22SLLM22S
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Location and time
Kevät 2025.
Materials
Aaker David A. & Moorman Christine: Strategic Market Management (2017 Wiley & Sons Ltd)
Or: Aaker David A & McLoughlin Damien: Strategic Market Management (2010 John Wiley & Sons Ltd)
Drummond, Ensor & Ashford: Strategic marketing planning and control (2008, Butterworth-Heinemann) or newer
And
Tikkanen H & Vassinen A: Strateginen markkinointiosaaminen (2010 Talentum)
Tikkanen H, Aspara J & Parviainen P: Strategisen markkinoinnin perusteet (2007 Talentum)
Teaching methods
Luennot, itsenäiset tehtävät ja yhteistoiminnallinen opiskelu.
Exam schedules
Palautettavien arvioitavien tehtävien aikataulu annetaan opintojakson alussa.
Completion alternatives
-
Student workload
Kokonaisaika 81 tuntia (verkko-opetus 10 h, itsenäinen ja yhteistoiminnallinen opiskelu 71 h).
Content scheduling
Opintojakso etenee annetun työjärjestyksen aikataulun mukaisesti. Tehtävät tulee palauttaa annetun aikataulun mukaisesti.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.
Assessment methods and criteria
Palautettavat itsenäiset ja casetehtävät arvioidaan
Assessment criteria, excellent (5)
Opiskelija osaa kuvailla strategisen markkinoinnin käsitteiden ja elementtien sisältöjä monipuolisesti ja asiantuntevasti. Hän kykenee arvioimaan laaja-alaisesti tehtyjä strategisia valintoja ja niiden pohjalta saavutettua lopputulosta sekä tulevaisuuden näkymiä erimerkkiyritysten osalta, ja vertailemaan eri vaihtoehtoja käytännön tilanteissa sekä reflektoimaan oppimaansa. Annettujen tehtävien ratkaisuissa näkyy monipuolinen perehtyneisyys aihealueeseen ja kyky soveltaa tietoa caseratkaisuissa.
Toteutuksen arviointikriteerit, hyvä (3-4)
Strategisen markkinoinnin käsitteiden käyttö ja hyödyntäminen on johdonmukaista ja kokonaisuuksien jäsentäminen on loogista. Opiskelija osaa myös hyödyntää ja soveltaa keskeisiä käsitteitä ja –elementtejä analysoidessaan tai ratkaistessaan käytännön case-tilanteita ja tehtäviä.
Assessment criteria, satisfactory (1)
Opiskelija kykenee pääpiirteissään kuvaamaan aihealueen peruskäsitteet ja niiden sisällöt. Aihealueen kokonaisuuden hahmottaminen ja käsitteiden käyttö on puutteellista. Opiskelija hyödyntää tehtävänratkaisussa tarvittavia käsitteitä jossain määrin, käsitteiden käyttö sovellustehtävissä onnistuu joiltain osi
Enrollment
01.12.2023 - 31.01.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Mervi Väisänen
Groups
-
LLT21SMLLT21SM
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.
Enrollment
01.12.2023 - 31.01.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Mervi Väisänen
Groups
-
LLM21SLLM21S
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.
Enrollment
01.12.2022 - 31.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Mervi Väisänen
- Jari Fridman
Groups
-
LLM20SLLM20S
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.
Enrollment
01.12.2022 - 31.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Mervi Väisänen
Groups
-
LLT20SMLLT20SM
Objective
The student understands the significance of strategic marketing thinking as part of the company's business strategy.
Content
Strategic marketing concepts and processes
Coordinating operational processes and developing business
Brand as a strategic part of marketing
Innovation and developing customer-oriented services and products
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can describe the contents of strategic marketing in a versatile and professional way. (S)he can review the made strategic choices, the final outcome based on the choices and future prospects from various perspectives as far as the example companies are concerned. (S)he can compare possible alternatives in practical situations and reflect on the things learnt. Completed assignments demonstrate in-depth and versatile knowledge of the topic and the ability to apply knowledge in case solutions.
Assessment criteria, good (3)
The use of the concepts of strategic marketing is consistent and the way the big picture is envisioned is logical. The student can apply the main concepts when analysing and solving practical cases and tasks.
Assessment criteria, satisfactory (1)
The student can outline the basic concepts and contents of the subject area. Getting the big picture and concept use is still lacking. The student can, when solving tasks, make use of the concepts to some extent.