Service Business and ProductisationLaajuus (5 cr)
Code: YA00BR09
Credits
5 op
Teaching language
- Finnish
Objective
The student understands the characteristics and principles of service management and is able to develop services and manage the service environment of the organisation. The student understands the possibilities of service productisation and has the ability to productise and modularise services.
They will recognise the requirements of multi-channel customer interaction and be able to make extensive use of different communication channels in customer service and service management.
Content
Key concepts
Productisation, modularisation and pricing of services
Service processes in multichannel environments
New service business models
Service quality management
Building a service culture
Materials
Accepted / (to be completed) Rejected
The student has returned the course assignments for completion. They are completed to a good standard and demonstrate the student's ability to put into practice the concepts of service productisation and service business development.
The theoretical background of the course development assignment shows a good level of conceptual use and accuracy. It describes the importance of service business and productisation and the key approaches to business development, and makes sufficient use of relevant source materials.
The development task demonstrates the ability to apply the knowledge base presented to the development of services and service business in one's own example company (one's own workplace) in line with the objectives.
The reflection shows the link between the theoretical analysis and the development component. The student is able to analyse and evaluate in his/her reflection in a sufficiently critical, analytical and comprehensive manner the possibilities for further development and the usefulness of the application component.
The structure and language of the written report will be in accordance with the Kamk guidelines.
Enrollment
01.01.2025 - 31.08.2025
Timing
01.09.2025 - 15.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
KAMK Master School
Teaching languages
- Finnish
Degree programmes
- Master´s Degree in Responsible Business Management
Teachers
- Mervi Väisänen
Groups
-
AYM24SAYM24S
-
TLY24STLY24S
-
LYL24SVLYL24SV
-
SJY24SSJY24S
-
LYL24SLYL24S
-
ALY24SALY24S
-
SYT24SSYT24S
Objective
The student understands the characteristics and principles of service management and is able to develop services and manage the service environment of the organisation. The student understands the possibilities of service productisation and has the ability to productise and modularise services.
They will recognise the requirements of multi-channel customer interaction and be able to make extensive use of different communication channels in customer service and service management.
Content
Key concepts
Productisation, modularisation and pricing of services
Service processes in multichannel environments
New service business models
Service quality management
Building a service culture
Evaluation scale
0 - 5
Enrollment
01.01.2024 - 31.08.2024
Timing
01.08.2024 - 15.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
KAMK Master School
Teaching languages
- Finnish
Degree programmes
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
- Mervi Väisänen
Groups
-
SJY23SSJY23S
-
LYL23SLYL23S
-
SYT23SSYT23S
-
TLY23STLY23S
-
AYM23SAYM23S
-
LYL22SVLYL22SV
-
ALY23SALY23S
Objective
The student understands the characteristics and principles of service management and is able to develop services and manage the service environment of the organisation. The student understands the possibilities of service productisation and has the ability to productise and modularise services.
They will recognise the requirements of multi-channel customer interaction and be able to make extensive use of different communication channels in customer service and service management.
Content
Key concepts
Productisation, modularisation and pricing of services
Service processes in multichannel environments
New service business models
Service quality management
Building a service culture
Evaluation scale
0 - 5
Enrollment
01.01.2023 - 31.08.2023
Timing
01.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
- Mervi Väisänen
Groups
-
AYM22SAYM22S
-
SYT22SSYT22S
-
TLY22STLY22S
-
LYL22SVLYL22SV
-
LYL22SLYL22S
-
ALY22SALY22S
-
SJY22SSJY22S
Objective
The student understands the characteristics and principles of service management and is able to develop services and manage the service environment of the organisation. The student understands the possibilities of service productisation and has the ability to productise and modularise services.
They will recognise the requirements of multi-channel customer interaction and be able to make extensive use of different communication channels in customer service and service management.
Content
Key concepts
Productisation, modularisation and pricing of services
Service processes in multichannel environments
New service business models
Service quality management
Building a service culture
Evaluation scale
0 - 5
Enrollment
01.01.2022 - 31.08.2022
Timing
01.08.2022 - 16.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- Master’s Degree in Sports Leadership and Development
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
- Master’s Degree in Tourism Leadership and Development
- Degree Programme in Management of Health and Social
- Business Information Technology and Business Expertise Degree (Masters)
Teachers
- Mervi Väisänen
Groups
-
ALY21SALY21S
-
SJY21SSJY21S
-
LYL21SVLYL21SV
-
TLY21STLY21S
-
LYL21SLYL21S
-
AYM21SAYM21S
Objective
The student understands the characteristics and principles of service management and is able to develop services and manage the service environment of the organisation. The student understands the possibilities of service productisation and has the ability to productise and modularise services.
They will recognise the requirements of multi-channel customer interaction and be able to make extensive use of different communication channels in customer service and service management.
Content
Key concepts
Productisation, modularisation and pricing of services
Service processes in multichannel environments
New service business models
Service quality management
Building a service culture
Materials
Ilmoitettu moodlessa.
Assessment criteria, approved/failed
Hyväksytty suoritus:
Kehittämistehtävän käsitteellinen tarkastelu kattaa palveluliiketoiminnan ja tuotteistuksen peruskäsitteitä. Raportissa on hyödynnetty riittävästi (min.3 lähdettä) relevanttia lähdemateriaalia.
Raportissa on kuvattu organisaation palveluliiketoiminnan ja tuotteistuksen nykytila ja analysoitu organisaation palveluliiketoiminnan sekä tuotteistuksen kehittämis- ja hyödyntämismahdollisuuksia. Kehittämisehdotus sisältää uuden palvelutuotteen sisäisen ja ulkoisen tuotekuvauksen. Uuden palvelutuotteen jatkokehitysmahdollisuuksia on arvioitu kriittisesti pohdintaosuudessa.
Kirjallinen raportti on laadittu Kamkin raportointiohjeistuksen mukaisesti. Se on rakenteeltaan looginen ja kieliasultaan asiatyylin mukainen.
Evaluation scale
Hylätty/Hyväksytty