BASIC BUSINESS COMPETENCE
|Principles of Marketing||5|
|Project and Event Management||5|
|Study Skills in an International Community||5|
|ICT and Business Applications||5|
(Select 20 ECTS)
|Academic English 1||3|
|Academic English 2||2|
|Finnish/Business Communication Skills||5|
|Finnish for Foreigners 1||5|
|Finnish for Foreigners 2||5|
|Service and Product Development||5|
|New Technologies in Business||5|
|Field-specific Case Studies||2|
|Fundamentals of Management||5|
|Global Supply Chain and Network Management||5|
|Financial Accounting and Analysis||5|
|International Business Management||5|
SERVICE BUSINESS AND CUSTOMER UNDERSTANDING
|Customer Experience Understanding in Service Business||5|
|Creating and Developing Digital Business||5|
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
|Human Resource Management||5|
|Leadership and Management||5|
|Corporate Community and Wellness Management||5|
RESEARCH AND DEVELOPMENT OPERATIONS
BUSINESS VALUE FROM MARKETING COMMUNICATION DYNAMICS
|Integrated Marketing Communications||5|
|Digital Media Tools for Marketing Purposes||5|
|Profitable Event Management||5|
|Field-specific Event Production||5|
|Congress and Meeting Management MICE||5|
|Hospitality and Facility Management||5|
|Managing Customer Experience||5|
INTERNATIONAL STUDIES ABROAD
(Select 30 ECTS)
(Select 10 ECTS)
|Finnish for Foreigners 3||5|
|New Trends in Leadership and Management||5|
|Export and Import Routines||3|
|JA Start Up Program||10|
|Business Transfer and Succession||3|
|ECTS credits per period / semester / academic year||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60||60|
The curriculum has been planned so that the student completes about 60 ECTS credits per academic year and about 30 ECTS credits per semester
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
Structure of Studies
Basic studies are compulsory studies that must be completed during the first year of study. These courses include basic courses in business activities, operational environments, methodological studies, and communication studies.
Professional Studies are carried out from the second year onwards and they include special study modules covering different areas of international business activities. The aim of professional studies is to equip students with both the theoretical and practical knowledge needed to function in international business and marketing arenas. The studies emphasise the framework and strategies of international business, international marketing, international management and communication skills. The professional studies also include Specialisation Studies. The aim of the module is to deepen and widen the knowledge related to the professional studies.
The aim of the free-choice studies is to provide the student with the opportunity to deepen and widen knowledge related to one’s own professional field. These can be chosen from the degree programme or from another degree programme in the same UAS or from another UAS, university or elsewhere by prior agreement.
Practical Training (30 cr)
An essential part of the studies is a five-month-long practical training period, which takes place during the autumn semester of the 4th study year. The thesis should be completed before starting practical training and the practical training place must be approved by the Practical Training Coordinator The purpose of practical training is to offer students the opportunity to put into practice the knowledge acquired from their professional studies by carrying out practical expert tasks in companies.
Thesis (15 cr)
The purpose of the thesis is to demonstrate the student’s ability to adapt knowledge and skills acquired during professional studies. This can be accomplished in the form of project work, research work or applied research. Preparation of the thesis is accomplished towards the end of the student’s studies. It can also be multi-disciplinary. The thesis also includes a maturity test which demonstrates the student’s language skills and how familiar he or she is with the chosen subject of the thesis. Finnish students write the test in Finnish and foreign students in English. The test is taken under supervision with titles provided by the thesis supervisor.
We encourage you to develop competence in different areas of international business and therefore to plan a personal study path. We offer you the specialization studies in marketing and management, but your personal study path may also include developing your international competence in one of our partner universities abroad, a double degree with a German partner university or practical training abroad. It is also possible to choose for example study modules from other fields, such as Event Management. The personal study path will be supported by various project based studies, practical training periods and also thesis. With good planning, it will be possible also to graduate sooner than in 3,5 years. .
Foreign students must accomplish 10-15 credits of Finnish language within their compulsory language studies. Finnish students study both Finnish and Swedish as compulsory languages.