Bachelor's Degree in eSports Business

Bachelor's Degree in eSports Business, Bachelor of Business Administration: 210 ECTS
Bachelor of Business Administration (AMK)

Academic year 2018 - 2019

Academic English LB00BF84-3004 01.01.2019-31.05.2019 5 credits (LBE18S) +-
Learning outcomes of the course

Students will improve their oral and written communication skills and academic vocabulary. In written communication, the focus will be on academic writing and in oral communication, formal English language usage.

Course contents

Features of academic writing
Academic style
Avoiding plagiarism: references and quotations
Functions of academic writing: reporting, presenting an argument, summarising, paraphrasing
Genres: reflective writing, reports, case studies
Academic presentations

Assessment criteria

Excellent

The student can use the features of formal and academic writing systematically and reflectively. His/her grammar usage is impeccable. The student can write an academic report that follows the features of academic writing with fluency using varied and appropriate vocabulary, and multiple sources that are cited and referenced correctly. The student has an extensive academic vocabulary. The student is able to communicate fluently in both writing and speaking while demonstrating an awareness of formal academic style.

Good

The student can identify and apply the features of academic writing fairly consistently. The student is able to use grammar correctly although some minor errors might occur. The student can write a report that follows the main features of academic writing with relative fluency, using quite versatile vocabulary and using some sources that are mainly cited and referenced correctly. The student has a good command of academic vocabulary. The student is able to communicate clearly in both writing and speaking.

Satisfactory

The student can recognise and name the features of academic writing. However, the student's language usage may be inconsistent with the norms of academic writing and some basic grammar errors can occur. The student can write a basically understandable and coherent essay/report with appropriate content and basic academic vocabulary. The student is able to communicate clearly in basic academic situations (such as team/group discussions, presentations).

Name of lecturer(s)

Kaisa Enticknap-Seppänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 31.05.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Kaisa Enticknap-Seppänen

Programme(s)

Bachelor's Degree in eSports Business
Advanced Intercultural Communication LB00BK47-3001 01.01.2019-31.07.2019 2 credits (LBE18S) +-
Learning outcomes of the course

The students will gain an overview of theoretical concepts related to working in multicultural teams.

Prerequisites and co-requisites

Intercultural Communication

Course contents

The theory and practice of multicultural team-work

Name of lecturer(s)

Erja Karppinen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 31.07.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Erja Karppinen, Rea Stricker

Programme(s)

Bachelor's Degree in eSports Business
Basics of esports landscape LB00BK46-3001 01.08.2018-31.12.2018 5 credits (LBE18S) +-
Learning outcomes of the course

The students gain basic knowledge of eSports as a business environment. The students learn what is eSports and why it is important and what more it is than just playing video games. Students come to know of eSports history and more specific definitions of eSports. The students will learn about various stakeholders working in the field and their role in the eSports industry.

Prerequisites and co-requisites

No prior knowledge required

Course contents

eSports basics. History, definition and landscape.

Assessment criteria

Excellent

Student perfectly understands the basic elements of esports. The student is able to explain the history and draw conclusion on how it has affected esports. Student understands the importance of stakeholders and their business models and earning logic. Student also understand the cooperation between stakeholders in eSports field. The student is able to define esports and explain the reasons behind the phenomenon.

Good

Student understands the links and roles between different stakeholders. The student understands the history and is able to explain the development of eSports into its current state. Student will be able to define eSports and explain why it is regarded as a sport.

Satisfactory

Student understands what is eSports and why it is important. Student can explain the history. Student understand the business landscape and how it works in practice. Student knows the history of eSports and understand the idea behind the development.

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2018 - 31.12.2018
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Business Law in eSports LB00BK45-3001 01.01.2019-31.07.2019 5 credits (LBE18S) +-
Learning outcomes of the course

The course will provide students with a general knowledge of the legal framework of business operations with special focus on contract and trade laws. Apart from dealing with current legal rules and regulations affecting business operations students will be exposed to new developments and trends of legal environments of business. The students are able to identify what type of laws especially revolve around eSports.

Course contents

Legal systems
Contract law
International trade contracts
Business law
Labour Law

Assessment criteria

Excellent

The students demonstrate an ability to use professional terminology in a controlled manner and base their decisions on customer needs and using an extended knowledge base. They demonstrate the ability to assess the requirements and consequences of their own activities systematically. The students demonstrate the ability to create a good working atmosphere in their group.

Good

Students can demonstrate their ability to perceive the links between central and appropriate professional concepts and can base decision-making using the field's knowledge base. They are able to distinguish between the requirements and consequences of their operations and participate in the group's activities.

Satisfactory

Satisfactory (2-1):
The students will demonstrate their ability to use central and appropriate professional concepts and to make choices founded on knowledge in their field. They can recognize the requirements and consequences of their own operations and participate in the activities of the group.

Name of lecturer(s)

Sami Malm

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 31.07.2019
Group(s)
- LBE18S
Teacher(s)

Sami Malm

Programme(s)

Bachelor's Degree in eSports Business
Business projects in eSports LB00BK51-3001 11.03.2019-31.07.2019 2 credits (LBE18S) +-
Learning outcomes of the course

Students will be able to plan and implement practical tasks associated with an eSports business project.

Prerequisites and co-requisites

Basic studies on Project Management.

Course contents

Learning project in accordance with the Proactive UAS strategy. The RDI project is connected with the Project Management course.

Assessment criteria

Excellent

The students use, compare and apply the central content, elements and basic content acquired from project management professional studies. The use of these concepts and terminology in their project documentation is varied, based on expertise and well justified.

Good

Students are able to describe and explain the central content and basic concepts of the project acquired during professional studies and can apply and use such concepts consistently and logically in their project documentation.
Students are able to use and apply development methods that best suit the project. They work independently during the project and can consistently justify their solutions.

Satisfactory

Students are able to name, understand and partially use the central content and basic concepts acquired during professional studies. The learning project as a whole is merely at the descriptive stage and the overall planning lacks substance in places.
The students are able to select appropriate methods to manage a project. Knowledge and competence from previous learning is partially applied. The students still require supervision.

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

11.03.2019 - 31.07.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Esports Events and Seminars LB00BK69-3001 01.01.2019-31.12.2020 5 credits (LBE18S) +-
Learning outcomes of the course

The student will gain practical knowledge about the events in esports industry. Practical skills can be put to use when working in an environment or company that plans, participates or sponsors esports events somehow. This relates to organizing as well as participating in esports events to gain insight of esports as a phenomenon.

Course contents

The student will participate in esports events and seminars. Events need to include esports or video game related content.

Name of lecturer(s)

Päivi Auno

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2019 - 31.12.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Päivi Auno, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

R&D proportion

5 credits
Esports event management LB00BK56-3001 01.01.2019-30.07.2019 5 credits (LBE18S) +-
Learning outcomes of the course

The students will be able to report on the organising of esports events and interpret the significance of these events from esports perspective.

Course contents

Financial, technical and content production of events
Events as sports tourism products, event business and their significance in the regional economy
The ecosystem of esports events

Name of lecturer(s)

Anne Määttä

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 30.07.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Anne Määttä, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Event Management LB00BK73-3001 01.08.2018-21.10.2018 30 credits (LBE18S) +-
Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 21.10.2018
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Self Management and Personal development Programme (not translated) LB00BK53-3001 01.01.2019-31.12.2019 5 credits (LBE18S) +-
Learning outcomes of the course

The aim of this programme is to provide students with the tools, which will ensure a successful commencment of their studies leading to success in future careers, by enabling students to identify their personal learning characteristics, whilst at the same time introducing specific study skills.
The program aims to facilitate the individual development of students.

Course contents

Personal SWOT
Learning styles
Introduction to Reflective Practice
Creative thinking/Problem solving
Presentation Skills

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 31.12.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

Academic year 2019 - 2020

Basics of Esports Landscape LB00BK46-3002 01.01.2020-10.03.2020 5 credits (LBE19S) +-
Learning outcomes of the course

The students gain basic knowledge of eSports as a business environment. The students learn what is eSports and why it is important and what more it is than just playing video games. Students come to know of eSports history and more specific definitions of eSports. The students will learn about various stakeholders working in the field and their role in the eSports industry.

Prerequisites and co-requisites

No prior knowledge required

Course contents

eSports basics. History, definition and landscape.

Assessment criteria

Excellent

Student perfectly understands the basic elements of esports. The student is able to explain the history and draw conclusion on how it has affected esports. Student understands the importance of stakeholders and their business models and earning logic. Student also understand the cooperation between stakeholders in eSports field. The student is able to define esports and explain the reasons behind the phenomenon.

Good

Student understands the links and roles between different stakeholders. The student understands the history and is able to explain the development of eSports into its current state. Student will be able to define eSports and explain why it is regarded as a sport.

Satisfactory

Student understands what is eSports and why it is important. Student can explain the history. Student understand the business landscape and how it works in practice. Student knows the history of eSports and understand the idea behind the development.

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2020 - 10.03.2020
Group(s)
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Basics of eSports Coaching LB00BK55-3001 01.08.2019-31.12.2019 5 credits (LBE18S) +-
Learning outcomes of the course

The students will know how the esports coaching system works, the physiological and biomechanical foundations that coaching requires, the most common ways of testing athletes and can use their acquired knowledge analytically in an effective and safe coaching process.

Course contents

Students are able to create a coaching plan suitable for esports coaching. Coaching plan is applied in practice to the into an esports environment including a player and a coach. The students practice coaching and goal setting activities in pairs. Aim is to find suitable regime in practicing gameplay for each student.

Assessment criteria

Excellent

Excellent (5)
The students are able to apply acquired knowledge and treat the whole issue in a customer-oriented manner. They are able to assess and reflect upon their own competence and how their professional field operates using their acquired knowledge. They are able to plan and implement a coaching process safely and in detail according to the characteristics and needs of their clientele based on a
comprehensive analysis.

Good

Good (3-4)
The students are proficient in the concepts and terminology of their professional field . They can assess their own competence and the way their professional field operates. They are able to work professionally in customers situations and can justify their work in a professional manner. They are able to plan a safe coaching process according to coaching science principles but with a lack of attention to detail. Their overall capacity for analysis is not entirely comprehensive.

Satisfactory

Satisfactory (1-2)
The students are able to use single concepts and name basic information concerning their field.They are able to work in an appropriate manner but without making the connections between different areas of coaching. Yet they are able to plan a safe coaching programme and can analyse individual parts of it.

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Business English LB00BF86-3006 01.08.2019-31.12.2019 5 credits (LBE19S) +-
Learning outcomes of the course

The student will acquire business communication skills using standard English for business correspondence, meetings and negotiations, company presentations, job applications and interviews.

Course contents

Informal and standard/formal English in working life
Application, CV, job interviews
Presentation skills:Meetings and negotiations, company presentations
Describing business trends
The purchasing process
Inquiries, quotations
Orders and order confirmations
Collection letters
Complaints
Memos

Assessment criteria

Excellent

The student can create accurate business documentation using varied and appropriate English vocabulary.
The student has an extensive business vocabulary.
The student is able to communicate fluently using standard English (speaking and writing).

Good

The student can create fairly accurate business documentation using quite versatile and appropriate vocabulary.
The student has a fairly good command of business vocabulary.
The student is able to communicate fairly fluently using standard English (speaking and writing) although some errors in grammatical usage may occur.

Satisfactory

The student can create basically understandable and coherent business documentation with appropriate content and basic business vocabulary.
The student is able to communicate so as to be understood in basic business situations in both speaking and writing.

Further information

Small group teaching

Name of lecturer(s)

Erja Karppinen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Erja Karppinen

Programme(s)

Bachelor's Degree in eSports Business
Business Finnish KBBC018-3007 01.08.2019-31.12.2019 5 credits (LLT19SM, ...) +-
Learning outcomes of the course

Students will be able to acquire and use information concerning their field of study critically and work on a written and spoken presentation in connection with work and negotiations. They will be able and will wish to develop their Finnish and communication competences. They can produce good language and style appropriate to the situation, with their knowledge of core working life communication situations and the ability to use language procedures appropriate to the their field of study when performing.

Prerequisites and co-requisites

Word Processing

Course contents

Written and spoken business communication
Proof-reading and accuracy
Report, summary, essay, presentation
Business letters - polite communication
Meetings

Assessment criteria

Excellent

Students are able to operate perfectly in all business communication situations.

Good

Students can produce faultless documents and deliver an illustrative presentation successfully.

Satisfactory

Students are aware of the main layouts of written correspondence and documents and participate actively in speaking activities and presentations.

Further information

For Finnish Students

Name of lecturer(s)

Tuula Rajander

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LLT19SM
- LLT19SH
- LBI19S
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Tuula Rajander

Programme(s)

Bachelor's Degree in eSports Business
Business Law in Esports LB00BK45-3002 11.03.2020-31.07.2020 5 credits (LBE19S) +-
Learning outcomes of the course

The course will provide students with a general knowledge of the legal framework of business operations with special focus on contract and trade laws. Apart from dealing with current legal rules and regulations affecting business operations students will be exposed to new developments and trends of legal environments of business. The students are able to identify what type of laws especially revolve around eSports.

Course contents

Legal systems
Contract law
International trade contracts
Business law
Labour Law

Assessment criteria

Excellent

The students demonstrate an ability to use professional terminology in a controlled manner and base their decisions on customer needs and using an extended knowledge base. They demonstrate the ability to assess the requirements and consequences of their own activities systematically. The students demonstrate the ability to create a good working atmosphere in their group.

Good

Students can demonstrate their ability to perceive the links between central and appropriate professional concepts and can base decision-making using the field's knowledge base. They are able to distinguish between the requirements and consequences of their operations and participate in the group's activities.

Satisfactory

Satisfactory (2-1):
The students will demonstrate their ability to use central and appropriate professional concepts and to make choices founded on knowledge in their field. They can recognize the requirements and consequences of their own operations and participate in the activities of the group.

Mode of delivery

Face-to-face

Language of instruction

English

Timing

11.03.2020 - 31.07.2020
Group(s)
- LBE19S
Unit, in charge

School of Business

Programme(s)

Bachelor's Degree in eSports Business
Business projects in Esports LB00BK51-3002 01.01.2020-31.07.2020 2 credits (LBE19S) +-
Learning outcomes of the course

Students will be able to plan and implement practical tasks associated with an eSports business project.

Prerequisites and co-requisites

Basic studies on Project Management.

Course contents

Learning project in accordance with the Proactive UAS strategy. The RDI project is connected with the Project Management course.

Assessment criteria

Excellent

The students use, compare and apply the central content, elements and basic content acquired from project management professional studies. The use of these concepts and terminology in their project documentation is varied, based on expertise and well justified.

Good

Students are able to describe and explain the central content and basic concepts of the project acquired during professional studies and can apply and use such concepts consistently and logically in their project documentation.
Students are able to use and apply development methods that best suit the project. They work independently during the project and can consistently justify their solutions.

Satisfactory

Students are able to name, understand and partially use the central content and basic concepts acquired during professional studies. The learning project as a whole is merely at the descriptive stage and the overall planning lacks substance in places.
The students are able to select appropriate methods to manage a project. Knowledge and competence from previous learning is partially applied. The students still require supervision.

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2020 - 31.07.2020
Group(s)
- LBE19S
Unit, in charge

School of Business

Programme(s)

Bachelor's Degree in eSports Business
Esports Academy II LB00BK65-3001 01.01.2020-31.07.2020 5 credits (LBE18S) +-
Learning outcomes of the course

Student understands the practices and customs of esports marketing. Student acquires the ability to use different marketing techniques in esports environment. Student understand the importance of digitalization and marketing behavior on the Internet.

Course contents

Marketing practices of different stakeholders in esports environment.
Theory of marketing applied to esports.
Differences of traditional marketing and esports marketing.

Name of lecturer(s)

OPE_Liiketoiminta OPE_Liiketoiminta

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2020 - 31.07.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

OPE_Liiketoiminta OPE_Liiketoiminta, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Esports Events and Seminars LB00BK69-3001 01.01.2019-31.12.2020 5 credits (LBE18S) +-
Learning outcomes of the course

The student will gain practical knowledge about the events in esports industry. Practical skills can be put to use when working in an environment or company that plans, participates or sponsors esports events somehow. This relates to organizing as well as participating in esports events to gain insight of esports as a phenomenon.

Course contents

The student will participate in esports events and seminars. Events need to include esports or video game related content.

Name of lecturer(s)

Päivi Auno

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2019 - 31.12.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Päivi Auno, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

R&D proportion

5 credits
Financial Accounting and Analysis in Esports LB00BK60-3001 01.01.2020-10.03.2020 5 credits (LBE18S) +-
Learning outcomes of the course

The course will provide an introduction to financial accounting and the preparation of financial statements. Students will be acquainted with financial analysis, its techniques and usage in evaluating companies´ financial performance and position

Prerequisites and co-requisites

Introduction to Business Operations.

Course contents

The role of financial accounting, and usage of financial statement.
The accounting cycle and double-entry bookkeeping.
Entries, adjustments and the preparation of financial statements.
Financial analysis and the use of ratios and other techniques to interpret business performance from financial statements.

Assessment criteria

Excellent

Excellent (5): The students are proficient in the basic principles of bookkeeping and financial statements. They are able to draw conclusions about a company's financial situation using key figures based on information in the financial statement. The students are able to use bookkeeping techniques and models independently in their work and can assess them critically while working to develop the work of their team/group and to create team spirit.

Good

Good (3-4): The students are proficient in the basic principles of bookkeeping and financial statements. They are able to interpret key figures based on financial statements. The students use bookkeeping techniques and models independently in their work and engage in activity to achieve common goals in groups and teams.

Satisfactory

Assessment (1-2): The students are able to recognize the importance of bookkeeping and financial statements in corporate financial monitoring. They are able to calculate key figures for financial statements. The students use bookkeeping techniques and models under supervision and are able to work in groups.

Name of lecturer(s)

Raija Jormakka

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2020 - 10.03.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Raija Jormakka

Programme(s)

Bachelor's Degree in eSports Business
Finnish for Foreigners 1 KBBC015-3006 01.08.2019-31.12.2019 5 credits (ASL19S, ...) +-
Learning outcomes of the course

Students will be able to communicate on a day to day basis in Finnish and will get to know Finland: the country, its society, people, language and culture.

Course contents

Pronunciation, reading and conversation practice.
Basic vocabulary and phrases used in simple everyday communication. (not translated)

Assessment criteria

Excellent

The student can speak satisfactory Finnish in short conversations about everyday life. The Student is able to identify necessary information in short texts and in spoken language.

Good

The Student understands topics of conversations he/she is involved in. He/she can answer questions in short phrases. The Student can read short Texts, F.e. signs or advertisements of his/her interest.

Satisfactory

Students can form comprehensible sentences using standard Finnish and recognize numerals in their basic form and can converse using simple questions and answers.

Name of lecturer(s)

Tuula Rajander

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- ASL19S
- LBI19S
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Tuula Rajander

Programme(s)

Bachelor's Degree in eSports Business
ICT and Business Applications in eSports LB00BK50-3002 01.08.2019-31.12.2019 5 credits (LBI19S, ...) +-
Learning outcomes of the course

Students should be able to select and use appropriate software to perform various business functions.
Students should be able to design appropriate formats for presenting data for different purposes and for a variety of business functions, e.g. word-processed documents, PowerPoint presentations and spreadsheet documents.
Students should be able to use Collaboration Tools for Teamwork and small Projects

Course contents

Introduction to Business Applications and Data Security
Basic functions of word processor software (MS Word)
Presentation graphics (MS Power Point)
Spreadsheets: sheets, formulas, functions and graphics (MS Excel)
Introduction to Collaboration Tools for Teamwork and small Projects

Assessment criteria

Excellent

Students can solve demanding business problems using office applications, 90–100% of maximum points in exam.

Good

Students can use computers and toolkit programs in many different ways for communication, presentation and calculation work, approximately 66-90 % of maximum points in exam.

Satisfactory

Students can use computers for basic tasks, approximately 50-65 % of maximum points in exam.

Name of lecturer(s)

Harrison Okuogume

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBI19S
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Harrison Okuogume

Programme(s)

Bachelor's Degree in eSports Business
Integrated Marketing Communications in Digital Environment LB00BK61-3001 01.01.2020-31.07.2020 5 credits (LBE18S) +-
Learning outcomes of the course

The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process.

The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications.

This course consists of a optional 5 credits practical work life-related project

Prerequisites and co-requisites

Marketing fundamentals and planning in esports

Course contents

Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks
Ethical and social responsibilities in marketing communications

Assessment criteria

Excellent

Student uses independently the right basic concept in a versatile and broad manner and provides the excellent description of the concept and / or key elements of the key concepts taught in the course.
Has an ability to apply knowledge gained from prior courses in practice and has an ability to choose and utilize appropriate elements of marketing communications channels and use theory background.

Good

Student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught.
Has an ability to choose and utilize appropriate elements of marketing communications channels and use theory background.

Satisfactory

Student demonstrates basic understanding of marketing communications concepts and key elements.
Has an ability to choose appropriate elements of marketing communications channels and use theory background.

Name of lecturer(s)

Elina Jääskeläinen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2020 - 31.07.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Elina Jääskeläinen

Programme(s)

Bachelor's Degree in eSports Business
Introduction to Business Operations YY00BG72-3009 01.08.2019-31.12.2019 3 credits (LBI19S, ...) +-
Learning outcomes of the course

The students will adopt an entrepreneurial attitude, learn to understand fundamental business concepts and processes and the significance of business operations in society. The students will also be able to describe the basic functions of a company and understand the basics of running a profitable business.

Prerequisites and co-requisites

The course assumes no prior knowledge of business.

Course contents

The significance of business operations in society
External and internal entrepreneurship
Business concept and idea
Basic business model and processes
Stakeholders and networking
Company forms
Marketing and customer oriented working methods
Business profitability

Assessment criteria

Excellent

Excellent (5)
The students are able to use business concepts extensively and combine them.
The students are able to analyse, compare, and critically assess their own business competence and business practices using acquired knowledge. They can work as a group advancing and developing the group's activities.

Good

The students are able to describe and give reasons for business and entrepreneurial practices. They are able to work independently according to existing knowledge and guidelines and can apply business methods and models in business operations. The students are able to work as group to achieve common goals and to justify their activities according to professional ethical principles.

Satisfactory

The students are able to define and use fundamental business concepts in accordance with professional ethical principles.

Further information

0k sm (not translated)

Name of lecturer(s)

Sami Malm

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBI19S
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Sami Malm, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Management Accounting in eSports LB00BK44-3002 01.01.2020-31.05.2020 5 credits (LBE19S) +-
Learning outcomes of the course

The students will know the meaning of profitability and learn how to make calculations required by managers for planning, decision-making and control.

Course contents

General terms and aims in management accounting
Economic balance: profitability, liquidity and solidity
Cost-volume-profit analysis
Long-term calculations, investments
Budgeting
Cost accounting
Activity based costing

Assessment criteria

Excellent

Student can interpret and make use of management accounting theory.
Student can independently compile demanding profitability planning and control related calculations.
Student can develop their group and team and create a good working atmosphere.

Good

Student can interpret management accounting theory.
Student can compile demanding profitability planning and control related calculations.
Student participates in the work of their groups or teams to attain common goals.

Satisfactory

Student is aware of management accounting theory.
Student Can compile demanding profitability planning and control related calculations under supervision.
Student participates in group (classroom) activities.

Name of lecturer(s)

Raija Jormakka

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2020 - 31.05.2020
Group(s)
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Raija Jormakka, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Marketing Fundamentals and Planning in eSports LB00BK43-3002 01.08.2019-31.12.2019 5 credits (LBI19S, ...) +-
Learning outcomes of the course

The course will provide participants with a fundamental understanding of esports marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.

Course contents

Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.

Assessment criteria

Excellent

Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.

Good

The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.

Satisfactory

Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.

Name of lecturer(s)

Ruey Komulainen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBI19S
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Ruey Komulainen, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Self Management and Personal development Programme (not translated) LB00BK53-3001 01.01.2019-31.12.2019 5 credits (LBE18S) +-
Learning outcomes of the course

The aim of this programme is to provide students with the tools, which will ensure a successful commencment of their studies leading to success in future careers, by enabling students to identify their personal learning characteristics, whilst at the same time introducing specific study skills.
The program aims to facilitate the individual development of students.

Course contents

Personal SWOT
Learning styles
Introduction to Reflective Practice
Creative thinking/Problem solving
Presentation Skills

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 31.12.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Strategic Management in eSports LB00BK58-3001 01.08.2019-30.12.2019 5 credits (LBE18S) +-
Learning outcomes of the course

This course is designed to develop students' understanding of the global esports business process. In addition, students will be introduced to both the framework and strategies of esports business operations, whilst considering competitiveness on a global level and forms of business cooperations across national boundaries, business practices and current trends in the global business arena.

Course contents

Strategic analysis
Strategic formulation
Strategic implementation

Assessment criteria

Excellent

• Knowledge: demonstrates good ability to use and apply the concepts and theoretical framework learned in this course
• Skills: demonstrates ability to critically analyze, compare, combine and select information and present alternative practices using the acquired knowledge; demonstrate ability to work independently, responsibly, with initiative and flexibly in all learning and operational environments; demonstrate creative but realistic and pragmatic approach to problem solving
• Attitudes: work smoothly and professionally as a team to achieve common goals of the group by applying critical professional ethical principles; contributes excellent team work and output

Good

• Knowledge: demonstrates ability to systematically use the concepts learned in this course with ability to name, describe and give reasons for basic knowledge of the theories and concepts learned in this course
• Skills: demonstrates ability to select appropriate practices based on acquired knowledge and instructions and ability to work independently and responsibly completing different tasks in all learning and operational environments; demonstrates ability to apply techniques and concepts learned under minimal guidance in a reasonable manner to problem solving.
• Attitudes: works smoothly and professionally as a team to achieve common goals of the group according to ethical principles; demonstrates good team work and output

Satisfactory

• Knowledge: basic ability to identify the main/individual concepts learned in the course and applies basic analysis using the concepts and theories learned from the course; ability to name and describe the concept.
• Skills: demonstrates ability to work in an appropriate manner with more guidance and supervision, though some uncertainty may be evident in the work; shows basic ability to use the techniques and models of the professional field in basic application
• Attitudes: demonstrates professional conduct in communication, updates, interactions within the team and with supervisor according to professional ethical principles; team work with peers is largely satisfactory

Name of lecturer(s)

Ruey Komulainen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 30.12.2019
Group(s)
- LBE18S
Teacher(s)

Ruey Komulainen

Programme(s)

Bachelor's Degree in eSports Business
eSports Business Potential LB00BK42-3002 01.08.2019-31.12.2019 2 credits (LBI19S, ...) +-
Learning outcomes of the course

The students will be able to identify the various factors of eSports business potential and can discuss esports business and apply acquired knowledge in practice.

Course contents

Business interview, report and presentation

Further information

Continuation from the Business Operations course.

Name of lecturer(s)

Sami Malm

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBI19S
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Sami Malm, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
eSports Leadership and Human Resource Management LB00BK54-3001 01.08.2019-31.12.2019 5 credits (LBE18S) +-
Learning outcomes of the course

This course covers the information needed to understand the Human Resource Management aspect of an organization. It will develop an understanding of the skills needed for the formulation and implementation of HRM strategies while providing the basic information necessary to understand the function of management and leadership in an (eSports) organization.

Prerequisites and co-requisites

Fundamentals of Management
Business Operations

Course contents

Introduction to the basic principles of human resource management
Introduction to the basic principles of leadership and organization
Human resource policies
Competence based human resource management
Human resource planning, recruitment, selection and retention
Orientation, training and development
Performance management
Remuneration and reward
Employee relations
International dimensions of HRM
HRM in eSports

Assessment criteria

Excellent

• Knowledge: demonstrates ability to use and apply the concepts and theoretical framework learned in this course
• Skills: demonstrates ability to critically analyze, compare, combine and select information and present alternative practices using the acquired knowledge; demonstrate ability to work independently, responsibly, with initiative and flexibly in all learning and operational environments; demonstrate creative but realistic and pragmatic approach to problem solving
• Attitudes: work smoothly and professionally as a team to achieve common goals of the group by applying critical professional ethical principles; contributes excellent team work and output

Good

• Knowledge: demonstrate ability to systematically use the concepts learned in this course with ability to name, describe and give reasons for basic knowledge of the theories and concepts learned in this course
• Skills: demonstrates ability to select appropriate practices based on acquired knowledge and instructions and ability to work independently and responsibly completing different tasks in all learning and operational environments; demonstrates ability to apply techniques and concepts learned under minimal guidance in a reasonable manner to problem solving.
• Attitudes: works smoothly and professionally as a team to achieve common goals of the group according to ethical principles; demonstrates good team work and output

Satisfactory

• Knowledge: ability to identify the main/individual concepts learned in the course and applies basic analysis using the concepts and theories learned from the course; ability to name and describe the concept.
• Skills: demonstrates ability to work in an appropriate manner with more guidance and supervision, though some uncertainty may be evident in the work; shows basic ability to use the techniques and models of the professional field in basic application
• Attitudes: demonstrates professional conduct in communication, updates, interactions within the team and with supervisor according to professional ethical principles; team work with peers is largely satisfactory

Further information

Literature: Textbook and journal articles

Name of lecturer(s)

Ruey Komulainen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2019 - 31.12.2019
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Ruey Komulainen, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
eSportsSummit -projects LB00BK57-3001 22.10.2019-31.07.2020 10 credits (LBE18S) +-
Learning outcomes of the course

Students are able to understand the advanced practices related to esports projects and event management. Students understand the importance of their own contribution to the esports event and are able to report them in a good manner. Students will be able to cooperate with collaborating partners in a project.

Course contents

Students will engage in an esports project. Relatable projects include for example organizing and event and/or tournament. To be more specific an event can be a LAN event or NeSA summer school organized in Kajaani Area. Students will collaborate with project partners and give their contribution in completing the project. Students can also enroll for the NeSA summer school to get credits from this course.

Name of lecturer(s)

OPE_Liiketoiminta OPE_Liiketoiminta

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

22.10.2019 - 31.07.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

OPE_Liiketoiminta OPE_Liiketoiminta, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

R&D proportion

10 credits

Bachelor's Degree in eSports Business, Bachelor of Business Administration: 210 ECTSBachelor of Business Administration (AMK)

Academic year 2018 - 2019

Academic year 2019 - 2020

Bachelor's Degree in eSports Business, Bachelor of Business Administration: 210 ECTS
Bachelor of Business Administration (AMK)