Bachelor's Degree in eSports Business

Academic year 2020 - 2021

Academic English 1 BC00BX79-3002 01.08.2020-31.12.2020 3 credits (ATA20S, ...) +-
Learning outcomes of the course

Students will improve their oral and written communication skills and academic vocabulary. In written communication, the focus will be on academic writing and in oral communication, formal English language usage.

Course contents

Genres of academic English
Academic style and structures
Paraphrase and summary
Avoiding plagiarism: referencing
Academic presentations

Assessment criteria

Excellent

The student can use the features of formal and academic writing systematically and reflectively. His/her grammar usage is impeccable. The student can write a text according to the features of academic writing with fluency using varied and appropriate vocabulary, and correctly referenced academic sources. The student has an extensive academic vocabulary. The student is able to communicate fluently in both writing and speaking while demonstrating an awareness of formal academic style.

Good

The student can identify and apply the features of academic writing fairly consistently. The student is able to use grammar correctly although some errors might occur. The student can write a text according to the main features of academic writing with relative fluency, using a variety of vocabulary and sources that are mainly referenced correctly. The student has a good command of academic vocabulary. The student is able to communicate clearly in writing and orally without reading directly from a text.

Satisfactory

The student can recognize and name the features of academic writing. However, the student's language usage may be inconsistent with the norms of standard English and academic writing and basic errors in style, grammar, pronunciation, and intonation occur. The student can write an understandable and logical text with appropriate content using some academic concepts of his/her field. The student is able to communicate the main ideas of a topic in writing and orally.

Name of lecturer(s)

Kaisa Enticknap-Seppänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Kaisa Enticknap-Seppänen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Academic Finnish KBBC019-3008 01.08.2020-31.12.2020 5 credits (LBI18S, ...) +-
Learning outcomes of the course

Students will be able to compile an accurate, carefully written and logical thesis in Finnish as well as an accurately written maturity test.

Prerequisites and co-requisites

The course must be accomplished in conjunction with the thesis

Course contents

Meaning and syntax
Accuracy and proof-reading, textual analysis
Instructions for compiling a text and the maturity test

Assessment criteria

Excellent

Students perform all written assignments faultlessly and can produce a good thesis text.

Good

Students participate actively in developing their written communication competence and can compile a faultless academic text.

Satisfactory

Students will recognize the main grammatical features and punctuation of academic Finnish and can produce a good, straightforward academic text.

Further information

For Finnish Students

Name of lecturer(s)

Tuula Rajander

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2020 - 31.12.2020
Group(s)
- LBI18S
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Tuula Rajander

Programme(s)

Bachelor's Degree in eSports Business
Business Operations BC00BX80-3001 01.08.2020-31.12.2020 5 credits (ATA20S, ...) +-
Learning outcomes of the course

The students will adopt an entrepreneurial attitude, learn to understand fundamental business concepts and processes and the significance of business operations in society. The students will also be able to describe the basic functions of a company and understand the basics of running a profitable business.

Course contents

The significance of business operations in society
External and internal entrepreneurship
Business concept and idea
Basic business model and processes
Stakeholders and networking
Company forms
Marketing and customer oriented working methods
Business profitability

Assessment criteria

Excellent

The students are able to use business concepts extensively and combine them.
The students are able to analyse, compare, and critically assess their own business competence and business practices using acquired knowledge. They can work as a group advancing and developing the group's activities.

Good

The students are able to describe and give reasons for business and entrepreneurial practices. They are able to work independently according to existing knowledge and guidelines and can apply business methods and models in business operations. The students are able to work as group to achieve common goals and to justify their activities according to professional ethical principles.

Satisfactory

The students are able to define and use fundamental business concepts in accordance with professional ethical principles.

Name of lecturer(s)

John Wideman

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

John Wideman, OPE_Matkailu_1 OPE_Matkailu_1

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Esports Business Planning LB00BK62-3001 01.08.2020-31.12.2020 5 credits (LBE18S) +-
Learning outcomes of the course

Students will be able to compile a company's business plan.

Prerequisites and co-requisites

Basic studies

Course contents

Company strategic planning process
Business idea, values, vision
Business ideas and defining the business idea
Analyses
Calculations
Business plan

Assessment criteria

Excellent

The students are able to analyse, compare and critically assess the implementation of a business plan using acquired knowledge. They are able to analyse the customer and goal orientation and profitability of the plan.

Good

The students are able to describe and give reasons for initializing business activities and business linked procedures. They are able to work independently according to their acquired knowledge and instructions and can apply the techniques models of the business plan. They are able to work independently to achieve goals and to justify their work with professional ethical principles. The students are able to assess the compatibility of the parts of the business idea and a selected strategy.

Satisfactory

The students are able to define and use the basic concepts of business planning according to professional ethical principles. The business plan contains enough information to commence business operations.

Name of lecturer(s)

Ari Afflekt

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Ari Afflekt

Programme(s)

Bachelor's Degree in eSports Business
Esports Events and Seminars LB00BK69-3001 01.01.2019-31.12.2020 5 credits (LBE18S) +-
Learning outcomes of the course

The student will gain practical knowledge about the events in esports industry. Practical skills can be put to use when working in an environment or company that plans, participates or sponsors esports events somehow. This relates to organizing as well as participating in esports events to gain insight of esports as a phenomenon.

Course contents

The student will participate in esports events and seminars. Events need to include esports or video game related content.

Name of lecturer(s)

Päivi Auno

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2019 - 31.12.2020
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Päivi Auno, Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

R&D proportion

5 credits
Finnish for Foreigners 1 BC00BX94-3001 01.08.2020-31.12.2020 5 credits (ATA20S, ...) +-
Learning outcomes of the course

Students will be able to communicate on a day to day basic in Finnish and will get to know Finland: the country, its society, people, language and culture.

Course contents

Pronunciation, reading and conversation practice.
Basic vocabulary and phrases used in simple everyday communication.

Assessment criteria

Excellent

The student can speak satisfactory Finnish in short conversations about everyday life. The Student is able to identify necessary information in short texts and in spoken language.

Good

The student understands topics of conversations he/she is involved in. He/she can answer questions in short phrases. The Student can read short texts, F.e. signs or advertisements of his/her interest.

Satisfactory

Students can form comprehensible sentences using standard Finnish and recognize numerals in their basic form and can converse using simple questions and answers.

Name of lecturer(s)

Foroogh Haratian

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Foroogh Haratian

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
ICT and Business Applications BC00BX78-3001 01.08.2020-31.12.2020 5 credits (ATA20S, ...) +-
Learning outcomes of the course

Students should be able to select and use appropriate software to perform various business functions.
Students should be able to design appropriate formats for presenting data for different purposes and for a variety of business functions, e.g. word-processed documents, PowerPoint presentations and spreadsheet documents.
Students should be able to use Collaboration Tools for Teamwork and small Projects

Course contents

Introduction to Business Applications and Data Security
Basic functions of word processor software (MS Word)
Presentation graphics (MS Power Point)
Spreadsheets: sheets, formulas, functions and graphics (MS Excel)
Introduction to Collaboration Tools for Teamwork and small Projects

Assessment criteria

Excellent

Students can solve demanding business problems using office applications, 90–100% of maximum points in exam.

Good

Students can use computers and toolkit programs in many different ways for communication, presentation and calculation work, approximately 66-90 % of maximum points in exam.

Satisfactory

Students can use computers for basic tasks, approximately 50-65 % of maximum points in exam.

Name of lecturer(s)

Jani Vattula

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Jani Vattula

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Principles of Marketing BC00BX81-3001 01.08.2020-31.12.2020 5 credits (LBE20S, ...) +-
Learning outcomes of the course

The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.

Course contents

Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.

Assessment criteria

Excellent

Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.

Good

The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.

Satisfactory

Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.

Name of lecturer(s)

Ruey Komulainen

Mode of delivery

Distance learning

Recommended or required reading

Marketing, An Introduction (or older editions e.g. 11th, 12th, or 13th): Armstrong, G., Kotler, P., & Opresnik, M. (2020). Marketing: An introduction (14th global ed.). Pearson Education.
Selected articles provided in DevMoodle.
Selected video materials provided in DevMoodle.

Planned learning activities and teaching methods

This course aims to provide students with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. The module is essential for further marketing studies.

Learning outcomes
• Create customer value and engagement through marketing.
• Understand the role of marketing as part of a company’s strategy.
• Analyze the marketing environment.
• Define consumer and business buyer behavior.
• Manage marketing information.
• Identify market segments and targets.
• Discuss the management of products, services, and brands.
• Formulate pricing strategies for products and services.
• Create strategies for managing marketing channels and supply chains.
• Analyze promotional strategies and activities
• Implement integrated marketing communication and multichannel marketing.
• Explore global marketing strategies
• Discuss ethics and social responsibility in marketing.

Lectures, video lectures, individual and group tasks, case studies, research assignment.

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Ruey Komulainen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

R&D proportion

2 credits

Virtual proportion

2 credits

Evaluation scale

0 - 5

Completion alternatives

Video lectures and book exams based on the scope covered in the learning modules (max. a pass grade, no numeric grading)

Work placement(s)

Develop appreciation of fundamental concepts and theories in the field of marketing. The course is supported by a series of tasks developed specifically to help students connect the theories to a real case through secondary research.

Exam schedule

No exams.
There are many tasks to be completed throughout the duration of the course. The deadlines should be strictly adhered to avoid a penalty for late submissions.
Self Management and Personal development Programme LB00BK53-3002 01.08.2020-31.12.2020 5 credits (LBE19S) +-
Learning outcomes of the course

The aim of this programme is to provide students with the tools, which will ensure a successful commencment of their studies leading to success in future careers, by enabling students to identify their personal learning characteristics, whilst at the same time introducing specific study skills.
The program aims to facilitate the individual development of students.

Course contents

Personal SWOT
Learning styles
Introduction to Reflective Practice
Creative thinking/Problem solving
Presentation Skills

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- LBE19S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business
Study Skills in an International Community BC00BX77-3001 01.08.2020-31.07.2021 5 credits (ATA20S, ...) +-
Learning outcomes of the course

The students will know the basic principles and rules of study at a university of applied sciences and can use student services. They will be able to plan their own study path using the curriculum, generic and field-specific competences, and guidance. The students will be able to use the document templates needed during their studies.

The students will be able to define the key concepts of intercultural communication and cultural dimensions. They will become acquainted with students from other cultures and gain an awareness of how culture impacts communication and behavior in a multicultural environment and teams. They will be able to describe the process of adapting to a new culture and will identify and prevent culture shock.

Course contents

Welcome to KAMK!
University studies and guidance services
Study path planning
Cultural concepts and dimensions
Intercultural communication in a multicultural environment and teams

Name of lecturer(s)

Jaana Härkönen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.07.2021
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Erja Karppinen, Jaana Härkönen, Kari Partanen, Peter Stricker, Ruey Komulainen, Janus Pitkänen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Thesis LB00BK75-3003 01.01.2021-31.12.2021 15 credits (LBE18S) +-
Learning outcomes of the course

Students will develop and demonstrate their abilities to apply their knowledge and competences in a practical assignment requiring expertise linked to their professional studies. They will deepen their professional competence in RDI activities by completing a working life based research, development or other project in the form of a thesis. Students will be able to compile an accurate, carefully written and logical thesis as well as an accurately written maturity test.They will be proficient in the written and spoken forms of communication required in working life.

Course contents

Thesis plan, its presentation and acting as opponent
Actual thesis (+ thesis workshop work)
Presentation seminars
Maturity test

Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2021 - 31.12.2021
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

Academic year 2021 - 2022

Thesis LB00BK75-3003 01.01.2021-31.12.2021 15 credits (LBE18S) +-
Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2021 - 31.12.2021
Group(s)
- LBE18S
Unit, in charge

School of Business

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor's Degree in eSports Business

Bachelor's Degree in eSports Business, Bachelor of Business Administration: 210 ECTSBachelor of Business Administration

Academic year 2020 - 2021

Academic year 2021 - 2022

Bachelor's Degree in eSports Business, Bachelor of Business Administration: 210 ECTS
Bachelor of Business Administration