Bachelor’s Degree in Tourism

Bachelor’s Degree in Tourism, 210 ECTS
Bachelor of Hospitality Management

Academic year 2017 - 2018

Accommodation Services AT00BH27-3001 01.01.2018-31.07.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to describe accommodation operations in Finland and worldwide and explain the different forms of accommodation. They will understand the internal and external operational environment of accommodation operations and will master the main duties and tasks associated with working in the accommodation business.

Course contents

The history of accommodation as a business
Forms of accommodation business
The operational environments of accommodation
Housekeeping
Digital business and marketing
Reservation/booking software and systems
Yield Management

Assessment criteria

Excellent

The students are able to extensively describe and analyse the main features and phases of the history of accommodation in Finland and worldwide to this day. They are able to explain in depth different forms of accommodation while being able to analyse the accommodation operational environment. They are able to use hotel reservation software independently and extensively and have extensively mastered the comprehensive principles of housekeeping. The students are able to work as members of a group to further and develop the work of the team and they are able to apply theoretical knowledge in practice.

Good

The students are able to describe in depth the main features and phases of the history of accommodation in Finland and worldwide to this day. They are able to explain extensively different forms of accommodation and describe the accommodation operational environment. They are able to use hotel reservation software independently and have mastered the principles of housekeeping well. The students are able to work as members of a group to achieve common goals and they are able to justify their work according to professional ethical principles.

Satisfactory

The students are able to describe to a satisfactory degree, the main features and phases of the history of accommodation in Finland and worldwide to this day. They are able to explain to some degree, the different forms of accommodation and describe the accommodation operational environment. They are able to use the main functions of hotel reservation software and have satisfactorily mastered the principles of housekeeping. The students are able to work as members of a group taking others into account and they are able to work according to professional ethical principles.

Name of lecturer(s)

Jan Mitts

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Jan Mitts, Arto Heikkinen

Programme(s)

Bachelor’s Degree in Tourism
Creativity Beyond the Box AT00BH25-3001 01.08.2017-31.12.2017 4 credits (ATA17S) +-
Learning outcomes of the course

The students will adopt the principles of thinking and acting beyond the box and throwing themselves into the new. They will be able to identify and find their strengths and internal motivation. The students will be able to explain how to recognise and use the global opportunities of tourism while understanding the importance of memorable experiences and narratives as the cornerstones of creating a meaningful tourism product.

Course contents

An entrepreneurial approach, intrinsic motivation and own strengths, think big and the opportunities of global tourism, identifying and using opportunities, creativity and innovation, start-up entrepreneurship, the elements of memorable experiences, story-telling and different cultures.

Further information

Implemented in part with the Finnish Tourism group.

Name of lecturer(s)

Perttu Huusko

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2017 - 31.12.2017
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Perttu Huusko, Jan Mitts, OPE_Aktiviteetti OPE_Aktiviteetti

Programme(s)

Bachelor’s Degree in Tourism
Customer contacts AT00BH26-3001 01.08.2017-31.12.2017 3 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to develop their skills in dealing with customers in different work based customer service situations. They will learn to perceive the customer service path from the point of view of the customer. The students will understand the significance of sales as a part of customer service.

Course contents

How the service system is structured
Customer service: sales, guiding and advising
Planning a customer-oriented service process
Customer service blueprinting and service design basics

Further information

Implemented in part at the Kainuu Christmas Market
Implemented in part with the Finnish Tourism group.

Name of lecturer(s)

Jan Mitts

Mode of delivery

Face-to-face

Recommended or required reading

The Starbucks Experience
The New Gold Standard - The Ritz-Carlton Hotel Company

Planned learning activities and teaching methods

Lectures, cases, self-studying
Project Kainuu Christmas Market

Language of instruction

English

Timing

01.08.2017 - 31.12.2017
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Jan Mitts, Maarit Vuorinen, Kirsi Huotari

Programme(s)

Bachelor’s Degree in Tourism
Finnish Language and Work Life (international students) AT00BH30-3001 01.01.2018-31.07.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to apply for a work placement supporting their career development. The students will observe different duties in the work place and assess the knowledge, competences and attitude they require in relation to their own competence and interests. The students will be able to work as members of a team in accommodation, food and programme service customer service situations.

Course contents

Work placement application
Carrying out basic duties
Work placement report

International students additionally:
Finnish work life characteristics
Finnish language at the workplace

Further information

Work placement

Name of lecturer(s)

Rea Stricker

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Rea Stricker

Programme(s)

Bachelor’s Degree in Tourism
Food Services in Tourism AT00BH28-3001 01.01.2018-31.07.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to explain why food is an important tourist service and can identify the key meal services offered in tourism. They will be able to take customers’ food service needs into account and can explain the requirements and legislative demands of food service production.

Course contents

Food services in tourism strategies
The kitchen environment
Meal and coffee services
Alcohol service pass (0.5 credits of independent study)
Hygiene pass (0.5 credits of independent study)

Assessment criteria

Excellent

The students are able to extensively use the key concepts of food services and can combine basic knowledge of catering, nutrition, table service, serving alcohol, and food safety. They are able to work independently, responsibly, flexibly and with initiative in various learning environments and can choose and use tools as required. The students are able to work as members of a group to further and develop the work of the team according to common rules.

Good

The students are able to use systematically the key concepts of food services and can explain and give reasons for basic knowledge of catering, nutrition, table service, serving alcohol, and food safety. They are able to work responsibly with initiative in various learning environments and can choose and use tools appropriately. The students are able to work as members of a group to achieve common goals and according to common rules.

Satisfactory

The students are able to use the key concepts of food services appropriately and can present their basic knowledge of catering, nutrition, table service, serving alcohol, and food safety. They are able to work responsibly with supervision in various learning environments and can choose and use tools appropriately under supervision. The students are able to work as members of a group according to common rules.

Name of lecturer(s)

Annamaija Juntunen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Annamaija Juntunen, Teija Vainikka

Programme(s)

Bachelor’s Degree in Tourism
Intercultural Communication (not translated) YY00BD88-3006 01.08.2017-31.12.2017 3 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to define the concepts pertaining to culture and communication and can identify the dimensions that are used to compare cultures. They will become aware of the impact of culture on communication and give examples of and identify differences in communication due to culture. They will be able to describe the process of adapting to a new culture and will recognise the factors that impact this process.

Course contents

Language, culture and communication
Dimensions of culture
When cultures meet

Name of lecturer(s)

Kirsi Korkealehto

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2017 - 31.12.2017
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Kirsi Korkealehto

Programme(s)

Bachelor’s Degree in Tourism
Introduction to Business Operations YY00BG72-3002 01.08.2017-31.12.2017 3 credits (ATA17S) +-
Learning outcomes of the course

The students will adopt an entrepreneurial attitude, learn to understand fundamental business concepts and processes and the significance of business operations in society. The students will also be able to describe the basic functions of a company and understand the basics of running a profitable business.

Prerequisites and co-requisites

The course assumes no prior knowledge of business.

Course contents

The significance of business operations in society
External and internal entrepreneurship
Business concept and idea
Basic business model and processes
Stakeholders and networking
Company forms
Marketing and customer oriented working methods
Business profitability

Assessment criteria

Excellent

Excellent (5)
The students are able to use business concepts extensively and combine them.
The students are able to analyse, compare, and critically assess their own business competence and business practices using acquired knowledge. They can work as a group advancing and developing the group's activities.

Good

The students are able to describe and give reasons for business and entrepreneurial practices. They are able to work independently according to existing knowledge and guidelines and can apply business methods and models in business operations. The students are able to work as group to achieve common goals and to justify their activities according to professional ethical principles.

Satisfactory

The students are able to define and use fundamental business concepts in accordance with professional ethical principles.

Further information

0k sm (not translated)

Name of lecturer(s)

Sami Malm

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2017 - 31.12.2017
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Sami Malm

Programme(s)

Bachelor’s Degree in Tourism
Phenomenon-based Project AT00BH31-3001 01.01.2018-31.07.2018 2 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to work in various current tourism and service based projects or schemes. They will be able to assess their learning via current phenomena related to the field of tourism.

Course contents

Project work
Project documentation

Further information

Possible to gain all or part of the credits through work (work studification)

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Peter Stricker, Jan Mitts

Programme(s)

Bachelor’s Degree in Tourism
Principles of Sports AS00BA93-3003 01.08.2017-31.12.2017 5 credits (ASL17S, ...) +-
Learning outcomes of the course

Students will be able to recognise central learning concepts and methods. They will be able to plan, implement, and assess teaching and instruction situations. They can explain how the theoretical base of health promotion has developed, being able to define the central concepts of health promotion. They will recognise the main content areas of health promotion, being able to analyse the main factors that pose a threat to the health and well-being of different age groups. They can describe the principle foundations of healthy exercise, recognising the significance of a way of life involving plenty of exercise to health and well-being.

Course contents

Learning concepts and methods
Learning and instruction
Theory of health and well-being
Principles of health promoting exercise

Assessment criteria

Excellent

Students select the instruction method to be used for an instruction and teaching session with expertise. They are able to plan, implement and assess how the objectives of a group exercise instruction and classroom teaching session are achieved. The students work proactively in a professional and goal-oriented manner in teaching and instruction situations. Students are able to critically evaluate and analyse the importance of an exercise-based way of life. Students are able to interpret and apply the key concepts and content of health and welfare, as well as the impact mechanisms, recommendations and amounts of health promoting exercise. Students are able to analyse fitness measurements. They work well in groups promoting and developing the group's activities.

Good

The students can name, describe and justify learning concepts and
teaching methods. They select apt procedures for instructing groups and for the classroom teaching session and can assess their implementation. The students work independently and responsibly in learning and instruction situations. They are able to justify and evaluate the exercise based way of life. The students can name, describe and justify the key concepts and content of health and welfare, as well as the impact mechanisms and recommendations of health promoting exercise and forms of exercise and sports. Students can carry out and justify
health fitness measurements. They can work as a team to achieve the group’s objectives.

Satisfactory

The students are able to name and describe learning concepts and teaching methods. They are able to design and implement a group exercise instruction as well as a classroom teaching session. They work in an appropriate manner in learning and instruction situations recognising the importance of an exercise-based way of life. The students are able to name and describe the key concepts and content of health and welfare, as well as the impacts, recommendations and amounts of health promoting exercise and different forms of health-promoting exercise. The students are able to conduct fitness measurements and can work as a member a group.

Name of lecturer(s)

Kaisu Sinko

Mode of delivery

Face-to-face

Recommended or required reading

in Moodle

Planned learning activities and teaching methods

lectures, demonstrations, group work, instructions

Assessment methods and criteria

exam, group instructions and health related Fitness tests on scale 1-5, group work presentations P/F, compulsory attendance rate 80% (100% in your own instruction)

Language of instruction

Tuition in Finnish

Timing

01.08.2017 - 31.12.2017
Group(s)
- ASL17S
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Kaisu Sinko

Further information for students

Remember proper clothes for demonstrations.

Programme(s)

Bachelor’s Degree in Tourism

Evaluation scale

0 - 5

Work placement(s)

Instructions in your own group

Exam schedule

Exam end of the course

Students use of time and load

48h contact teqaching and 87 h independent study

Content periodicity

course takes all autumn semester
Principles of Tourism AS00BA92-3003 01.08.2017-31.12.2017 5 credits (ASL17S, ...) +-
Learning outcomes of the course

Students will comprehend the nature of the tourism system. Upon completion of this course students will be able to define and classify basic tourism concepts. The course provides appreciation of the components of tourism demand as well as tourist consumer behaviour. Furthermore students will be able to name various tourism players and their economic, environmental and socio-cultural impact.

Course contents

Introduction of a tourism system
Definitions and classifications
Consumer behaviour and tourism demand
Economic, environmental, socio-cultural impact of tourism
Attractions, accommodation, destinations
Introduction of sustainable tourism

Assessment criteria

Excellent

Students can describe and critically compare the components and relations of a tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to analyse tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can examine and critically question the relation of various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can differentiate the relation and role of attractions, accommodation and destination in the tourism system. Management issues of each sphere can be analysed by students as well as concrete and relevant examples
named.

Good

Students can describe the components and relations of a simple tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to discuss basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can explain the relation of various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system. Basic management issues of each sphere can be identified by students as well as concrete and relevant examples named.

Satisfactory

Students can name basic components of a simple tourism system. They will be able to define basic terms of tourism. Students will be able to list basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can name various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system.

Name of lecturer(s)

Mika Pietarinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2017 - 31.12.2017
Group(s)
- ASL17S
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Mika Pietarinen, Marjukka Turunen

Programme(s)

Bachelor’s Degree in Tourism
Project Management YY00BG73-3003 01.01.2018-31.07.2018 3 credits (ATA17S) +-
Learning outcomes of the course

The student will adopt the modern way of goal-oriented working used both in business and administration. The student is able to plan and implement a Project, use Project Tools and Collaboration Tools.

Course contents

The Project Management Framework
Global Business and intercultural Projects
Project Communication Management
Project Risk Management
Project Documentation and Project Management Tools

Assessment criteria

Excellent

The students demonstrate knowledge of the project context and the project environment. The students demonstrate knowledge of the principles of effective communication, leadership, motivation, negotiation and conflict management and problem solving. The students are able to manage research, development and innovation projects and masters the methods of research and development work.

Good

The students demonstrate knowledge of the project context and the project environment. The students can demonstrate knowledge of the principles of effective communication, leadership, motivation, negotiation and conflict management and problem solving. The students demonstrate the ability to manage small international projects.

Satisfactory

The students demonstrate knowledge of the project context and the project environment.

Further information

Liisa M. 18.3.2016 (not translated)

Name of lecturer(s)

Jan Mitts

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Jan Mitts

Programme(s)

Bachelor’s Degree in Tourism
Study skills (not translated) AT00BH23-3001 01.08.2017-31.12.2017 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to explain the basic principles and rules of study at a university of applied sciences and can find student services. They will be able to plan their own study path using the hospitality management curriculum, generic and field-specific competences, and the provided guidance. The students will be able to use Office 365 cloud services, the Moodle learning environment, as well as the main programmes, and document templates needed during their studies. The students will be able to explain the main principles of academic writing and can apply these principles in practice.

Course contents

University studies and guidance services
Study path planning
0365 cloud services, Skype, Moodle, other key programmes
Principles of academic writing and document templates

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2017 - 31.12.2017
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Peter Stricker, Rea Stricker, Deepak KC

Programme(s)

Bachelor’s Degree in Tourism
Tourism English (not translated) AM00BG86-3002 01.08.2017-31.12.2017 2 credits (ATA17S) +-
Learning outcomes of the course

Students will be able to explain the main concepts of tourism in English, deal with a foreign guest in tourism customer service situations and present a Finnish tourism region.

Prerequisites and co-requisites

Proficiency test
European framework for language assessment B2

Course contents

Basic concepts of tourism in English
Customer service situations
Tourist resort operations
Finland's tourism areas

Assessment criteria

Excellent

-communicates fluently on topics relating to the industry using specialist terminology accurately and proficiently
-reacts quickly and in an appropriate manner
-communicates in a style that is suitable for the specific situation
-writes fluently and uses versatile structures practically without any errors
-pronounces and articulates clearly and understandably
-understands the main contents as well as details in a professional text
-communicates fluently in customer service situations, finds a solution to a problem and can forward it to the customer proficiently
-searches and looks up information in various sources

Good

-communicates moderately well on topics relating to the industry using the special terminology to some extent
-reacts mostly in an appropriate manner
-uses in most situations a style that is suitable for the situation
-writes relatively well and uses structures correctly in most cases.
- Is able to put right incorrect expressions that might lead to misunderstandings.
-pronounces and articulates rather clearly despite some deficiencies
-understands the main contents as well some details in a professional text
-communicates moderately well in customer service situations, and, in most cases, finds a solution to a problem and can forward it to the customer
-searches and looks up information in a couple of sources

Satisfactory

-can manage in straightforward discussions using some of the special terminology of the industry
-usually reacts in some way
-is to some extent aware of the style requirements in different kinds of texts
-writes in a way that is at least somehow understandable
-understands the main message of a speech given in a normal tempo and related to a familiar context
-pronounces understandably but articulation is often unclear
-can, in most customer service situations, forward the message to the customer by using the very basic professional vocabulary; communication on problem solving may form an exception
-uses sources that are most easily available
-uses simple structures and in case uses some advanced structures makes several errors

Name of lecturer(s)

Marjaana Seppi

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2017 - 31.12.2017
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Marjaana Seppi

Programme(s)

Bachelor’s Degree in Tourism
Tourism Operational Environments AT00BH29-3001 01.01.2018-31.07.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students are able to describe the differences between tourism regions in Finland and how pull factors (attractions) differ in various parts of the country. Using research material, they will be able to describe how foreign tourists spend their time in Finland and where tourists go abroad. The students will be able to define and outline the tourism programme service sector and can link it to a tourism cluster. They will be able to identify nature tourism (key summer activities: hiking, Nordic walking, cycling, horse riding, wildlife, canoeing, and fishing; key winter activities: skiing, snowshoeing, winter fishing), sport tourism (active and passive), culture tourism (empowerment and resources offered by culture) and wellbeing tourism (wellbeing tourism in the field of health tourism) programme services. The students will be able to determine and define the special features of nature, sports, and culture and wellbeing tourism programme services. They will be able to define and describe which nature, sports, culture and wellbeing tourism programme service modes of service are suitable for Kainuu and Koillismaa (North East Finland).

Course contents

Finland as a tourist destination
Tourism regions in Finland their key pull factors
International tourism into Finland and from Finland abroad
The world tourism region
Tourism of the future
The structure of the tourism programme service business sector
Programme service markets and their development
Nature, sports, and culture and wellbeing and adventure tourism programme services.
Event tourism

Assessment criteria

Excellent

The students can extensively and comprehensively identify the tourism regions of Finland and their key differences and can extensively describe how Finland is divided into tourism regions and the pull factors of these regions. They are able to extensively describe and analyse tourist behaviour using research. The students are able to connect the tourism programme service sector to form a tourism cluster. The students are able to determine which nature, sports, culture and wellbeing tourism programme service modes of service are suitable for Kainuu and Koillismaa (North East Finland). The students are able to work as members of a group to further and develop the work of the team and can critically apply professional ethical principles in their work.

Good

The students can identify well the tourism regions of Finland and their key differences and can describe in detail how Finland is divided into tourism regions and the pull factors of these regions. They are able to describe and analyse tourist behaviour well using research. The students are able define and describe the programme service sector. The students are able to define and describe the special features of nature, sports, culture, adventure and wellbeing tourism programme services. The students are able to work as members of a group to achieve common goals and they are able to justify their work according to professional ethical principles.

Satisfactory

The students can identify the tourism regions of Finland and their key differences and can describe to a shallow degree how Finland is divided into tourism regions and the pull factors of these regions. They are able to describe and analyse to a satisfactory degree tourist behaviour using research. The students are able classify nature tourism (key summer activities: hiking, Nordic walking, cycling, horse riding, wildlife, canoeing, and fishing; key winter activities: skiing, snowshoeing, winter fishing), sports and exercise tourism (active and passive), adventure tourism (different levels of adventure), culture tourism (empowerment and resources offered by culture) and wellbeing tourism (wellbeing tourism in the field of health tourism) programme services. The students are able to work as members of a group taking others into account and they are able to work according to professional ethical principles.

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Peter Stricker, Jan Mitts, Marjukka Turunen

Programme(s)

Bachelor’s Degree in Tourism
Working in Tourism (Finnish students) AT00BJ06-3001 01.01.2018-31.07.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to apply for a work placement supporting their career development. The students will observe different duties in the work place and assess the knowledge, competences and attitude they require in relation to their own competence and interests. The students will be able to work as members of a team in accommodation, food and programme service customer service situations.

Course contents

Work placement application
Carrying out basic duties
Work placement report

Name of lecturer(s)

Jan Mitts

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.01.2018 - 31.07.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Jan Mitts, Rea Stricker

Programme(s)

Bachelor’s Degree in Tourism

Academic year 2018 - 2019

Adventure Tourism Project I AM00BH17-3002 01.08.2018-31.12.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to work with customers in implementing various adventure tourism service packages fulfilling product recommendations and criteria. The students will be able to assess their own work according to field specific competences.

Course contents

Adventure tourism event or product development project and/or work in a company or project.

Further information

Delivered in Finnish/English
Language of reporting: English
Language support: 0.5 credits
Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Aleksi Nyström

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Aleksi Nyström, Pasi Korhonen, Peter Stricker, Arto Heikkinen

Programme(s)

Bachelor’s Degree in Tourism
Creativity and Big Thinking in Tourism AT00BH25-3002 01.08.2018-31.12.2018 4 credits (ATA18S) +-
Learning outcomes of the course

The students will adopt the principles of thinking and acting beyond the box and throwing themselves into the new. They will be able to identify and find their strengths and internal motivation. The students will be able to explain how to recognise and use the global opportunities of tourism while understanding the importance of memorable experiences and narratives as the cornerstones of creating a meaningful tourism product.

Course contents

An entrepreneurial approach, intrinsic motivation and own strengths, think big and the opportunities of global tourism, identifying and using opportunities, creativity and innovation, start-up entrepreneurship, the elements of memorable experiences, story-telling and different cultures.

Further information

Implemented in part with the Finnish Tourism group.

Name of lecturer(s)

Perttu Huusko

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Perttu Huusko, Jan Mitts, OPE_Aktiviteetti OPE_Aktiviteetti

Programme(s)

Bachelor’s Degree in Tourism
Customer Contacts AT00BH26-3002 01.08.2018-31.12.2018 3 credits (ATA18S) +-
Learning outcomes of the course

The students will be able to develop their skills in dealing with customers in different work based customer service situations. They will learn to perceive the customer service path from the point of view of the customer. The students will understand the significance of sales as a part of customer service.

Course contents

How the service system is structured
Customer service: sales, guiding and advising
Planning a customer-oriented service process
Customer service blueprinting and service design basics

Further information

Implemented in part at the Kainuu Christmas Market
Implemented in part with the Finnish Tourism group.

Name of lecturer(s)

Jan Mitts

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Jan Mitts, Maarit Vuorinen, Kirsi Huotari

Programme(s)

Bachelor’s Degree in Tourism
Event Management AT00BH32-3001 01.08.2018-31.12.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will perceive how events are integrated into tourism and their regional significance. They will be familiar with different types of events. The students will gain an understanding of why events are instrumental from the perspective of the event manager and can apply this knowledge in practice. They will be able to plan functions linked to organising an event taking into account the opportunities provided by versatile operational environments. They will gain the knowledge and skills to adopt an active role in organising an event.

Course contents

Event management theory
Event typology and types of events
Operational and strategic dimensions of events
Event management or responsible role in an event

Further information

This course is partly delivered online and partly integrated into events

Name of lecturer(s)

Annamaija Juntunen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Annamaija Juntunen, Arto Heikkinen

Programme(s)

Bachelor’s Degree in Tourism
Framework for Sustainable Wellbeing Tourism AM00BH09-3002 01.08.2018-31.12.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to describe and explain the key concepts of wellbeing tourism as part of the wider field of health tourism. They will be able to identify wellbeing tourism networks. The students will be able to determine and define the main target groups and markets of wellbeing tourism in Finland and in a selected country of destination. They will be able to explain the pull factors of wellbeing tourism in Finland and they will possess in depth knowledge of key wellbeing tourism product themes and criteria.

Course contents

Concepts, forms and special features of wellbeing tourism
Wellbeing lifestyle, tourist motivation
Target groups and wellbeing markets
Wellbeing tourism products
Operational environment
Wellbeing tourism strategies
Finrelax product recommendations and criteria
Themes and spearheads of regional wellbeing strategy

Further information

This course is delivered in English and it is an online course.

Name of lecturer(s)

Marjukka Turunen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Marjukka Turunen

Programme(s)

Bachelor’s Degree in Tourism
Intercultural Communication YY00BD88-3008 01.08.2018-31.12.2018 3 credits (ATA18S) +-
Learning outcomes of the course

The students will be able to define the concepts pertaining to culture and communication and can identify the dimensions that are used to compare cultures. They will become aware of the impact of culture on communication and give examples of and identify differences in communication due to culture. They will be able to describe the process of adapting to a new culture and will recognise the factors that impact this process.

Course contents

Language, culture and communication
Dimensions of culture
When cultures meet

Name of lecturer(s)

Kirsi Korkealehto

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Kirsi Korkealehto

Programme(s)

Bachelor’s Degree in Tourism
Introduction to Business Operations YY00BG72-3003 01.08.2018-31.12.2018 3 credits (ATA18S) +-
Learning outcomes of the course

The students will adopt an entrepreneurial attitude, learn to understand fundamental business concepts and processes and the significance of business operations in society. The students will also be able to describe the basic functions of a company and understand the basics of running a profitable business.

Prerequisites and co-requisites

The course assumes no prior knowledge of business.

Course contents

The significance of business operations in society
External and internal entrepreneurship
Business concept and idea
Basic business model and processes
Stakeholders and networking
Company forms
Marketing and customer oriented working methods
Business profitability

Assessment criteria

Excellent

Excellent (5)
The students are able to use business concepts extensively and combine them.
The students are able to analyse, compare, and critically assess their own business competence and business practices using acquired knowledge. They can work as a group advancing and developing the group's activities.

Good

The students are able to describe and give reasons for business and entrepreneurial practices. They are able to work independently according to existing knowledge and guidelines and can apply business methods and models in business operations. The students are able to work as group to achieve common goals and to justify their activities according to professional ethical principles.

Satisfactory

The students are able to define and use fundamental business concepts in accordance with professional ethical principles.

Further information

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Name of lecturer(s)

Janus Pitkänen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Janus Pitkänen

Programme(s)

Bachelor’s Degree in Tourism
Principles of Sports AS00BA93-3004 01.08.2018-31.12.2018 5 credits (ATA18S, ...) +-
Learning outcomes of the course

Students will be able to recognise central learning concepts and methods. They will be able to plan, implement, and assess teaching and instruction situations. They can explain how the theoretical base of health promotion has developed, being able to define the central concepts of health promotion. They will recognise the main content areas of health promotion, being able to analyse the main factors that pose a threat to the health and well-being of different age groups. They can describe the principle foundations of healthy exercise, recognising the significance of a way of life involving plenty of exercise to health and well-being.

Course contents

Learning concepts and methods
Learning and instruction
Theory of health and well-being
Principles of health promoting exercise

Assessment criteria

Excellent

Students select the instruction method to be used for an instruction and teaching session with expertise. They are able to plan, implement and assess how the objectives of a group exercise instruction and classroom teaching session are achieved. The students work proactively in a professional and goal-oriented manner in teaching and instruction situations. Students are able to critically evaluate and analyse the importance of an exercise-based way of life. Students are able to interpret and apply the key concepts and content of health and welfare, as well as the impact mechanisms, recommendations and amounts of health promoting exercise. Students are able to analyse fitness measurements. They work well in groups promoting and developing the group's activities.

Good

The students can name, describe and justify learning concepts and
teaching methods. They select apt procedures for instructing groups and for the classroom teaching session and can assess their implementation. The students work independently and responsibly in learning and instruction situations. They are able to justify and evaluate the exercise based way of life. The students can name, describe and justify the key concepts and content of health and welfare, as well as the impact mechanisms and recommendations of health promoting exercise and forms of exercise and sports. Students can carry out and justify
health fitness measurements. They can work as a team to achieve the group’s objectives.

Satisfactory

The students are able to name and describe learning concepts and teaching methods. They are able to design and implement a group exercise instruction as well as a classroom teaching session. They work in an appropriate manner in learning and instruction situations recognising the importance of an exercise-based way of life. The students are able to name and describe the key concepts and content of health and welfare, as well as the impacts, recommendations and amounts of health promoting exercise and different forms of health-promoting exercise. The students are able to conduct fitness measurements and can work as a member a group.

Name of lecturer(s)

Kirsi Huotari

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
- ASL18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Kirsi Huotari

Programme(s)

Bachelor’s Degree in Tourism
Principles of Tourism AS00BA92-3005 01.08.2018-31.12.2018 5 credits (ATA18S, ...) +-
Learning outcomes of the course

Students will comprehend the nature of the tourism system. Upon completion of this course students will be able to define and classify basic tourism concepts. The course provides appreciation of the components of tourism demand as well as tourist consumer behaviour. Furthermore students will be able to name various tourism players and their economic, environmental and socio-cultural impact.

Course contents

Introduction of a tourism system
Definitions and classifications
Consumer behaviour and tourism demand
Economic, environmental, socio-cultural impact of tourism
Attractions, accommodation, destinations
Introduction of sustainable tourism

Assessment criteria

Excellent

Students can describe and critically compare the components and relations of a tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to analyse tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can examine and critically question the relation of various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can differentiate the relation and role of attractions, accommodation and destination in the tourism system. Management issues of each sphere can be analysed by students as well as concrete and relevant examples
named.

Good

Students can describe the components and relations of a simple tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to discuss basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can explain the relation of various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system. Basic management issues of each sphere can be identified by students as well as concrete and relevant examples named.

Satisfactory

Students can name basic components of a simple tourism system. They will be able to define basic terms of tourism. Students will be able to list basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can name various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system.

Name of lecturer(s)

Marjukka Turunen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
- ASL18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Marjukka Turunen

Programme(s)

Bachelor’s Degree in Tourism
Study Skills AT00BH23-3002 01.08.2018-31.12.2018 5 credits (ATA18S) +-
Learning outcomes of the course

The students will be able to explain the basic principles and rules of study at a university of applied sciences and can find student services. They will be able to plan their own study path using the hospitality management curriculum, generic and field-specific competences, and the provided guidance. The students will be able to use Office 365 cloud services, the Moodle learning environment, as well as the main programmes, and document templates needed during their studies. The students will be able to explain the main principles of academic writing and can apply these principles in practice.

Course contents

University studies and guidance services
Study path planning
0365 cloud services, Skype, Moodle, other key programmes
Principles of academic writing and document templates

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA18S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Peter Stricker, Rea Stricker, Deepak KC

Programme(s)

Bachelor’s Degree in Tourism
Tourism Product Development AT00BH33-3001 01.08.2018-31.12.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to apply the principles of product development conducted with a commissioning party.

Course contents

Tourism product development process, Lean project management, service design
Product development implementation and reporting

Assessment criteria

Excellent

The students are able to implement, critically reflect upon and report on the implementation of a tourism product in cooperation with customers and taking into account the special features of tourism and the course methods.

Good

The students are able to implement, reflect upon and report on the principles of implementing a tourism product. They know the basis of customer-oriented product development, but actual implementation produces mixed results. The students know the methods in use during the course.

Satisfactory

The students know the principles of implementing a tourism product. They know the basis of customer-oriented product development, but are not able to put them into practice. The students know the methods in use during the course.

Name of lecturer(s)

Arto Heikkinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Arto Heikkinen, OPE_2_Aktiviteetti_virt OPE_2_Aktiviteetti_virt

Programme(s)

Bachelor’s Degree in Tourism
Wellbeing Tourism Project I AM00BH10-3002 01.08.2018-31.12.2018 5 credits (ATA17S) +-
Learning outcomes of the course

The students will be able to work with a commissioning party in implementing various wellbeing service packages fulfilling product recommendations and criteria. The students will be able to assess their own work according to field specific competences.

Course contents

Wellbeing tourism event or product development project and/or work in a company or project.

Further information

Delivered in Finnish/English
Language of reporting: English
Language support: 0.5 credits
Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Mika Pietarinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2018 - 31.12.2018
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Mika Pietarinen, Teija Vainikka, Marjukka Turunen, Ope_Akt_Keh_VIRTUAALI Ope_Akt_Keh_VIRTUAALI

Programme(s)

Bachelor’s Degree in Tourism

Bachelor’s Degree in Tourism, 210 ECTSBachelor of Hospitality Management

Academic year 2017 - 2018

Academic year 2018 - 2019

Bachelor’s Degree in Tourism, 210 ECTS
Bachelor of Hospitality Management