Bachelor’s Degree in Tourism

Bachelor’s Degree in Tourism, Bachelor of Hospitality Management: 210 ECTS
Bachelor of Hospitality Management

Academic year 2020 - 2021

Academic English 1 BC00BX79-3002 01.08.2020-31.12.2020 3 credits (ATA20S, ...) +-
Learning outcomes of the course

Students will improve their oral and written communication skills and academic vocabulary. In written communication, the focus will be on academic writing and in oral communication, formal English language usage.

Course contents

Genres of academic English
Academic style and structures
Paraphrase and summary
Avoiding plagiarism: referencing
Academic presentations

Assessment criteria

Excellent

The student can use the features of formal and academic writing systematically and reflectively. His/her grammar usage is impeccable. The student can write a text according to the features of academic writing with fluency using varied and appropriate vocabulary, and correctly referenced academic sources. The student has an extensive academic vocabulary. The student is able to communicate fluently in both writing and speaking while demonstrating an awareness of formal academic style.

Good

The student can identify and apply the features of academic writing fairly consistently. The student is able to use grammar correctly although some errors might occur. The student can write a text according to the main features of academic writing with relative fluency, using a variety of vocabulary and sources that are mainly referenced correctly. The student has a good command of academic vocabulary. The student is able to communicate clearly in writing and orally without reading directly from a text.

Satisfactory

The student can recognize and name the features of academic writing. However, the student's language usage may be inconsistent with the norms of standard English and academic writing and basic errors in style, grammar, pronunciation, and intonation occur. The student can write an understandable and logical text with appropriate content using some academic concepts of his/her field. The student is able to communicate the main ideas of a topic in writing and orally.

Name of lecturer(s)

Kaisa Enticknap-Seppänen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Kaisa Enticknap-Seppänen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Accommodation Services AT00BH27-3004 26.10.2020-31.12.2020 5 credits (ATA20S) +-
Learning outcomes of the course

The students will be able to describe accommodation operations in Finland and worldwide and explain the different forms of accommodation. They will understand the internal and external operational environment of accommodation operations and will master the main duties and tasks associated with working in the accommodation business.

Course contents

The history of accommodation as a business
Forms of accommodation business
The operational environments of accommodation
Housekeeping
Digital business and marketing
Reservation/booking software and systems
Yield Management

Assessment criteria

Excellent

The students are able to extensively describe and analyse the main features and phases of the history of accommodation in Finland and worldwide to this day. They are able to explain in depth different forms of accommodation while being able to analyse the accommodation operational environment. They are able to use hotel reservation software independently and extensively and have extensively mastered the comprehensive principles of housekeeping. The students are able to work as members of a group to further and develop the work of the team and they are able to apply theoretical knowledge in practice.

Good

The students are able to describe in depth the main features and phases of the history of accommodation in Finland and worldwide to this day. They are able to explain extensively different forms of accommodation and describe the accommodation operational environment. They are able to use hotel reservation software independently and have mastered the principles of housekeeping well. The students are able to work as members of a group to achieve common goals and they are able to justify their work according to professional ethical principles.

Satisfactory

The students are able to describe to a satisfactory degree, the main features and phases of the history of accommodation in Finland and worldwide to this day. They are able to explain to some degree, the different forms of accommodation and describe the accommodation operational environment. They are able to use the main functions of hotel reservation software and have satisfactorily mastered the principles of housekeeping. The students are able to work as members of a group taking others into account and they are able to work according to professional ethical principles.

Name of lecturer(s)

Arto Heikkinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

26.10.2020 - 31.12.2020
Group(s)
- ATA20S
Unit, in charge

Business

Teacher(s)

Arto Heikkinen

Programme(s)

Bachelor’s Degree in Tourism

Evaluation scale

0 - 5
Adventure Tourism Project II AM00BH22-3002 01.08.2020-31.12.2020 5 credits (ASL18S, ...) +-
Learning outcomes of the course

The students are able to plan, implement, and assess safe adventure tourism products for different types of customer under various conditions, using field-specific competences.

Course contents

Adventure tourism event or product development project and/or work in a company or project.

Further information

Delivered in Finnish/English
Language of reporting: English
Language support: 0.5 credits
Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ASL18S
- ATA18S
- AMA18S
- ALK18S
Unit, in charge

School of Business

Teacher(s)

Peter Stricker, Arto Heikkinen, Niko Kuusela, OPE_Matkailu_1 OPE_Matkailu_1

Programme(s)

Bachelor’s Degree in Tourism
Business Operations BC00BX80-3001 01.08.2020-31.12.2020 5 credits (ATA20S, ...) +-
Learning outcomes of the course

The students will adopt an entrepreneurial attitude, learn to understand fundamental business concepts and processes and the significance of business operations in society. The students will also be able to describe the basic functions of a company and understand the basics of running a profitable business.

Course contents

The significance of business operations in society
External and internal entrepreneurship
Business concept and idea
Basic business model and processes
Stakeholders and networking
Company forms
Marketing and customer oriented working methods
Business profitability

Assessment criteria

Excellent

The students are able to use business concepts extensively and combine them.
The students are able to analyse, compare, and critically assess their own business competence and business practices using acquired knowledge. They can work as a group advancing and developing the group's activities.

Good

The students are able to describe and give reasons for business and entrepreneurial practices. They are able to work independently according to existing knowledge and guidelines and can apply business methods and models in business operations. The students are able to work as group to achieve common goals and to justify their activities according to professional ethical principles.

Satisfactory

The students are able to define and use fundamental business concepts in accordance with professional ethical principles.

Name of lecturer(s)

John Wideman

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

John Wideman, OPE_Matkailu_1 OPE_Matkailu_1

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Customer Contacts AT00BY82-3001 01.08.2020-31.12.2020 5 credits (ATA20S) +-
Learning outcomes of the course

The students will be able to develop their skills in dealing with customers in different work based customer service situations. They will learn to perceive the customer service path from the point of view of the customer. The students will understand the significance of sales as a part of customer service

Course contents

How the service system is structured
Customer service: sales, guiding and advising
Planning a customer-oriented service process
Customer service blueprinting and service design basics

Name of lecturer(s)

Jan Mitts

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
Unit, in charge

Business

Teacher(s)

Jan Mitts

Programme(s)

Bachelor’s Degree in Tourism

Evaluation scale

0 - 5
Event Management AT00BH32-3003 01.08.2020-31.12.2020 5 credits (ATA19S) +-
Learning outcomes of the course

The students will perceive how events are integrated into tourism and their regional significance. They will be familiar with different types of events. The students will gain an understanding of why events are instrumental from the perspective of the event manager and can apply this knowledge in practice. They will be able to plan functions linked to organising an event taking into account the opportunities provided by versatile operational environments. They will gain the knowledge and skills to adopt an active role in organising an event.

Course contents

Event management theory
Event typology and types of events
Operational and strategic dimensions of events
Event management or responsible role in an event

Further information

This course is partly delivered online and partly integrated into events

Name of lecturer(s)

Annamaija Juntunen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA19S
Unit, in charge

School of Business

Teacher(s)

Annamaija Juntunen, Helka Leimu-Pelkonen

Programme(s)

Bachelor’s Degree in Tourism
Finnish for Foreigners 1 BC00BX94-3001 01.08.2020-31.12.2020 5 credits (ATA20S, ...) +-
Learning outcomes of the course

Students will be able to communicate on a day to day basic in Finnish and will get to know Finland: the country, its society, people, language and culture.

Course contents

Pronunciation, reading and conversation practice.
Basic vocabulary and phrases used in simple everyday communication.

Assessment criteria

Excellent

The student can speak satisfactory Finnish in short conversations about everyday life. The Student is able to identify necessary information in short texts and in spoken language.

Good

The student understands topics of conversations he/she is involved in. He/she can answer questions in short phrases. The Student can read short texts, F.e. signs or advertisements of his/her interest.

Satisfactory

Students can form comprehensible sentences using standard Finnish and recognize numerals in their basic form and can converse using simple questions and answers.

Name of lecturer(s)

Foroogh Haratian

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Foroogh Haratian

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Framework for Sustainable Adventure Tourism AM00BH16-3006 01.08.2020-31.12.2020 5 credits (ATA19S, ...) +-
Learning outcomes of the course

What kind of adventure tourist are you?
The course gives an answer to this question from different perspectives.
Students will gain academic knowledge needed in sustainable adventure tourism programs.
Upon completion of this course students can outline key characteristics of adventure and are able to discuss important aspects of the experience creation process. Students know about aspects concerning the adventure tourism industry supply and demand side. With risk being a core characteristic of adventure, the course will raise students' awareness for proper risk management. The main elements of sustainable adventure tourism business operations will be introduced.
Furthermore, the course gives an overview about adventure education. Students will comprehend stages in group development and can apply different leadership styles.

Course contents

key characteristics of adventure
experience creation process
adventure tourism industry supply and demand side
elements of sustainable adventure
adventure tourism business operations
adventure education
risk assessment and safety

Previously mentioned themes will be processed and deepened using current topical issues.

Further information

study language: English
online course

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA19S
- ASL19S
- AMA19S
- ALK19S
Unit, in charge

School of Business

Teacher(s)

Peter Stricker

Programme(s)

Bachelor’s Degree in Tourism
Framework for Sustainable Wellbeing Tourism AM00BH09-3006 01.08.2020-31.12.2020 5 credits (ATA19S, ...) +-
Learning outcomes of the course

The students will be able to describe and explain the key concepts of wellbeing tourism as part of the wider field of health tourism. They will be able to identify wellbeing tourism networks. The students will be able to determine and define the main target groups and markets of wellbeing tourism in Finland and in a selected country of destination. They will be able to explain the pull factors of wellbeing tourism in Finland and they will possess in depth knowledge of key wellbeing tourism product themes and criteria.

Course contents

Concepts, forms and special features of wellbeing tourism
Wellbeing lifestyle, tourist motivation
Target groups and wellbeing markets
Wellbeing tourism products
Operational environment
Wellbeing tourism strategies
Finrelax product recommendations and criteria
Themes and spearheads of regional wellbeing strategy

Further information

This course is delivered in English and it is an online course.

Name of lecturer(s)

Marjukka Turunen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA19S
- ASL19S
- AMA19S
- ALK19S
Unit, in charge

School of Business

Teacher(s)

Marjukka Turunen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in Tourism
ICT and Business Applications BC00BX78-3001 01.08.2020-31.12.2020 5 credits (ATA20S, ...) +-
Learning outcomes of the course

Students should be able to select and use appropriate software to perform various business functions.
Students should be able to design appropriate formats for presenting data for different purposes and for a variety of business functions, e.g. word-processed documents, PowerPoint presentations and spreadsheet documents.
Students should be able to use Collaboration Tools for Teamwork and small Projects

Course contents

Introduction to Business Applications and Data Security
Basic functions of word processor software (MS Word)
Presentation graphics (MS Power Point)
Spreadsheets: sheets, formulas, functions and graphics (MS Excel)
Introduction to Collaboration Tools for Teamwork and small Projects

Assessment criteria

Excellent

Students can solve demanding business problems using office applications, 90–100% of maximum points in exam.

Good

Students can use computers and toolkit programs in many different ways for communication, presentation and calculation work, approximately 66-90 % of maximum points in exam.

Satisfactory

Students can use computers for basic tasks, approximately 50-65 % of maximum points in exam.

Name of lecturer(s)

Jani Vattula

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Jani Vattula

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Nature Based Wellbeing Programme Services AM00BH14-3003 01.08.2020-31.12.2020 5 credits (ASL18S, ...) +-
Learning outcomes of the course

The students will experience the importance of wellbeing programme services based on Finnish nature through numerous excursions. The main elements to be taken into account are water, forest, silence, space, light and food. They will be able to discuss and critically apply different tools for creating wellbeing tourism experiences. Upon completion of this course, the students will be able to combine the previously mentioned elements to create experiential wellbeing programmes for tourists.

Course contents

The impacts of nature on wellbeing, waterways in wellbeing tourism, wellbeing nature programmes, use of natural materials, experiencing the forest/nature by foot or other forms of exercise, food as a part of wellbeing products, study trips

Previously mentioned themes will be processed and deepened using current topical issues.

Assessment criteria

Excellent

The students are able to apply extensively the subject concepts with expertise and combine them accordingly. They are able to analyse, compare, combine and select information and present alternative practices and to analyse, reflect upon and critically assess their competence and the practices presented during the course acquired knowledge. The students are able to work independently, responsibly, with initiative and flexibly in all learning and operational environments. They are able to select and critically assess the techniques and models of the topic and use them in their work. The students are able to work in a customer and goal-oriented manner with a developmental approach to their work. They are able to work as members of a group promoting and developing the work of the group critically taking professional ethics into account.

Good

The students are able to systematically use the subject concepts. They are able to name, describe and give reasons for the key knowledge presented during the course. They are able to select appropriate practices and techniques for implementing the course content. The students are able to assess and reflect upon their competence and the practices of the course subject. They are able to work independently and responsibly completing different tasks in all learning and operational environments. They conduct themselves in a customer and goal-oriented manner with a developmental approach to their work. The students are able to work as members of a group to achieve common goals while taking professional ethics into account.

Satisfactory

The students are able to properly define the basic concepts of the course subject. They are able to name and describe the key knowledge (e.g. definitions, professional terms, key players) of the course content. The students are able to work appropriately under supervision in different learning and operational environments. They are able to apply the techniques and concepts of the course subject appropriately in their work. The students are able to conduct themselves professionally in customer situations. They are able to work as members of a group taking others as well as professional ethics into account.

Further information

Delivered in Finnish/English
Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ASL18S
- ATA18S
- AMA18S
- ALK18S
Unit, in charge

School of Business

Teacher(s)

Peter Stricker, Teija Vainikka, Arto Heikkinen, Helka Leimu-Pelkonen, Niko Kuusela

Programme(s)

Bachelor’s Degree in Tourism
Outdoors Adventure Experience AM00BH21-3002 01.08.2020-31.12.2020 5 credits (ASL18S, ...) +-
Learning outcomes of the course

The students will experience the importance of nature and outdoor activities as a tourist attraction by carrying out numerous excursions. They will demonstrate a customer oriented approach to commercialising outdoor adventure. They will be able to plan and grade hiking, biking and canoeing trails/routes according to the needs and skills of different customer groups. The students will be able to take advantage of smart technologies/solutions during outdoor activities.

Course contents

Outdoor activities (e.g. hiking, canoeing)
Rope activities
Outdoor mobile applications
Route (hiking) planning
Product development and evaluation

The previously mentioned themes will be refined through the study of current topical issues and phenomena.

Assessment criteria

Excellent

The students are able to apply extensively the subject concepts with expertise and combine them accordingly. They are able to analyse, compare, combine and select information and present alternative practices and to analyse, reflect upon and critically assess their competence and the practices presented during the course acquired knowledge. The students are able to work independently, responsibly, with initiative and flexibly in all learning and operational environments. They are able to select and critically assess the techniques and models of the topic and use them in their work. The students are able to work in a customer and goal-oriented manner with a developmental approach to their work. They are able to work as members of a group promoting and developing the work of the group critically taking professional ethics into account.

Good

The students are able to systematically use the subject concepts. They are able to name, describe and give reasons for the key knowledge presented during the course. They are able to select appropriate practices and techniques for implementing the course content. The students are able to assess and reflect upon their competence and the practices of the course subject. They are able to work independently and responsibly completing different tasks in all learning and operational environments. They conduct themselves in a customer and goal-oriented manner with a developmental approach to their work. The students are able to work as members of a group to achieve common goals while taking professional ethics into account.

Satisfactory

The students are able to properly define the basic concepts of the course subject. They are able to name and describe the key knowledge (e.g. definitions, professional terms, key players) of the course content. The students are able to work appropriately under supervision in different learning and operational environments. They are able to apply the techniques and concepts of the course subject appropriately in their work. The students are able to conduct themselves professionally in customer situations. They are able to work as members of a group taking others as well as professional ethics into account.

Further information

Delivered in Finnish/English
Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Peter Stricker

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ASL18S
- ATA18S
- AMA18S
- ALK18S
Unit, in charge

School of Business

Teacher(s)

Peter Stricker, Arto Heikkinen

Programme(s)

Bachelor’s Degree in Tourism
Practical Training 2 AT00BH44-3002 01.06.2019-31.12.2020 18 credits (ATA17S) +-
Name of lecturer(s)

Mika Pietarinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.06.2019 - 31.12.2020
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Mika Pietarinen

Programme(s)

Bachelor’s Degree in Tourism
Principles of Marketing BC00BX81-3001 01.08.2020-31.12.2020 5 credits (LBE20S, ...) +-
Learning outcomes of the course

The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.

Course contents

Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.

Assessment criteria

Excellent

Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.

Good

The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.

Satisfactory

Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.

Name of lecturer(s)

Ruey Komulainen

Mode of delivery

Distance learning

Recommended or required reading

Marketing, An Introduction (or older editions e.g. 11th, 12th, or 13th): Armstrong, G., Kotler, P., & Opresnik, M. (2020). Marketing: An introduction (14th global ed.). Pearson Education.
Selected articles provided in DevMoodle.
Selected video materials provided in DevMoodle.

Planned learning activities and teaching methods

This course aims to provide students with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. The module is essential for further marketing studies.

Learning outcomes
• Create customer value and engagement through marketing.
• Understand the role of marketing as part of a company’s strategy.
• Analyze the marketing environment.
• Define consumer and business buyer behavior.
• Manage marketing information.
• Identify market segments and targets.
• Discuss the management of products, services, and brands.
• Formulate pricing strategies for products and services.
• Create strategies for managing marketing channels and supply chains.
• Analyze promotional strategies and activities
• Implement integrated marketing communication and multichannel marketing.
• Explore global marketing strategies
• Discuss ethics and social responsibility in marketing.

Lectures, video lectures, individual and group tasks, case studies, research assignment.

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Ruey Komulainen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

R&D proportion

2 credits

Virtual proportion

2 credits

Evaluation scale

0 - 5

Completion alternatives

Video lectures and book exams based on the scope covered in the learning modules (max. a pass grade, no numeric grading)

Work placement(s)

Develop appreciation of fundamental concepts and theories in the field of marketing. The course is supported by a series of tasks developed specifically to help students connect the theories to a real case through secondary research.

Exam schedule

No exams.
There are many tasks to be completed throughout the duration of the course. The deadlines should be strictly adhered to avoid a penalty for late submissions.
Principles of Tourism AS00BA92-3007 01.08.2020-31.12.2020 5 credits (ATA20S) +-
Learning outcomes of the course

Students will comprehend the nature of the tourism system. Upon completion of this course students will be able to define and classify basic tourism concepts. The course provides appreciation of the components of tourism demand as well as tourist consumer behaviour. Furthermore students will be able to name various tourism players and their economic, environmental and socio-cultural impact.

Course contents

Introduction of a tourism system
Definitions and classifications
Consumer behaviour and tourism demand
Economic, environmental, socio-cultural impact of tourism
Attractions, accommodation, destinations
Introduction of sustainable tourism

Assessment criteria

Excellent

Students can describe and critically compare the components and relations of a tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to analyse tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can examine and critically question the relation of various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can differentiate the relation and role of attractions, accommodation and destination in the tourism system. Management issues of each sphere can be analysed by students as well as concrete and relevant examples
named.

Good

Students can describe the components and relations of a simple tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to discuss basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can explain the relation of various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system. Basic management issues of each sphere can be identified by students as well as concrete and relevant examples named.

Satisfactory

Students can name basic components of a simple tourism system. They will be able to define basic terms of tourism. Students will be able to list basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can name various players of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system.

Name of lecturer(s)

Marjukka Turunen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA20S
Unit, in charge

School of Business

Teacher(s)

Marjukka Turunen

Programme(s)

Bachelor’s Degree in Tourism
Strategic Planning and Internationalisation in Tourism AT00BH37-3002 01.08.2020-31.12.2020 5 credits (ATA18S) +-
Learning outcomes of the course

The students will able to describe and explain in detail, the main features of the strategic planning process in tourism, and also their related key concepts and strategic actors. They will be able to explain the relevance of Finnish (Ministry of Economic Affairs and Employment & Finpro/VisitFinland) and regional strategies in domestic and international tourism development and how these strategies affect the operations and development of tourism businesses. The students will be able to explain forecasting competence and proactive thinking and the importance of such activity in strategic planning in the tourism industry. They will know the key methods and concepts of future studies. The students will be able to explain and justify the significance of project work in developing tourism.

Course contents

Cultural competence
International tourism and its impact on the tourism business in Finland
Using Finnish culture and nature in tourism services
Applying the principles of sustainable and responsible tourism
Future studies in tourism and the basic concepts of future studies
Tourism project work

Further information

Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Jan Mitts

Mode of delivery

Distance learning

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA18S
Unit, in charge

School of Business

Teacher(s)

Jan Mitts

Programme(s)

Bachelor’s Degree in Tourism

Virtual proportion

2 credits

Evaluation scale

0 - 5
Study Skills in an International Community BC00BX77-3001 01.08.2020-31.07.2021 5 credits (ATA20S, ...) +-
Learning outcomes of the course

The students will know the basic principles and rules of study at a university of applied sciences and can use student services. They will be able to plan their own study path using the curriculum, generic and field-specific competences, and guidance. The students will be able to use the document templates needed during their studies.

The students will be able to define the key concepts of intercultural communication and cultural dimensions. They will become acquainted with students from other cultures and gain an awareness of how culture impacts communication and behavior in a multicultural environment and teams. They will be able to describe the process of adapting to a new culture and will identify and prevent culture shock.

Course contents

Welcome to KAMK!
University studies and guidance services
Study path planning
Cultural concepts and dimensions
Intercultural communication in a multicultural environment and teams

Name of lecturer(s)

Jaana Härkönen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.07.2021
Group(s)
- ATA20S
- ASL20S
- LBE20S
- LBI20S
Unit, in charge

Business

Teacher(s)

Erja Karppinen, Jaana Härkönen, Kari Partanen, Peter Stricker, Ruey Komulainen, Janus Pitkänen

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in International Business, Bachelor’s Degree in Tourism, Bachelor's Degree in eSports Business

Evaluation scale

0 - 5
Swedish (only Finnish students) AT00BH38-3002 01.08.2020-31.12.2020 5 credits (ASL18S, ...) +-
Learning outcomes of the course

The Finnish students take part in the Svenska i affärslivet 5 cr.

The students will be able to use Swedish in tourism related contexts. They will be able to retrieve current information on tourism published in Swedish and use such information to present activity and nature tourism services and companies in Swedish. The students will be able to discuss their studies, education and themselves, for example, to apply for a job. They will be able to do customer service work using the telephone or in face to face customer contacts. They will be able to use Swedish for completing reservations, presenting service products or e.g. a hotel or destination, receiving and dealing with complaints. The students will be able to write business correspondence in Swedish, such as inquiries, offers, complaints and replies to complaints. They will become familiar with the features of Swedish culture.

Course contents

Job application, CV
Studying and education
Telephone phrases
Tourism vocabulary
Oral presentation: tourism destination, product, service or company
Customer service situations: at reception and by telephone
Presentation of accommodation services, programme service or tourist destination
Features of Swedish culture
Business correspondence

Assessment criteria

Excellent

The students are able to use their versatile Swedish fluently in tourism situations and can use grammar structures effortlessly as required. They are able to pronounce Swedish naturally. The students are able to find topical information about tourism in Swedish from various media and can analyse, apply and use what they have read. They are able to describe activity and nature tourism services and companies in a variety of ways. Their conversation is spontaneous and in addition to the message they are able to use a polite and interesting style. They can discuss their education, work experience and themselves extensively while being able to work in a spontaneous and natural manner in face to face and telephone customer service. The students are familiar with business correspondence documents, their features and phrases and they are able to compile versatile and accurate documents for business purposes. The students know the features of Swedish culture and take them into account when communicating.

Good

The students use Swedish in tourism situations demonstrating their knowledge of basic grammar and pronunciation rules in unstructured speech. They use appropriate grammar and can find and use topical information about tourism in Swedish from different media and can present what they have read after preparation. The students are able to describe the most common features of activity and nature tourism services and tourism companies. The students have basic conversation skills and can convey their message so that misunderstandings do not occur. The students are able to talk about themselves and their education extensively and positively. The students are able to use Swedish fluently in basic customer service situations using the telephone and face to face. The students are familiar with business correspondence documents and their content and can compile them. They are able to identify the features of Swedish culture.

Satisfactory

The students are able to use Swedish in tourism situations at a general level and can use very basic grammar structures and they know the basic rules of pronunciation. They are able to identify the basic content of topical issues in tourism via different media and with the help of a dictionary. The students are able to discuss basic issues related to activity and nature tourism at a rudimentary level and can express basic information about themselves and their studies positively and briefly. The students can work in telephone and face to face customer service using basic phrases. They are able to identify business correspondence documents and compile a basic letter using support material. The students are aware of the features of Swedish culture.

Further information

European framework for language assessment B1

Name of lecturer(s)

Jaana Bäckman

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2020 - 31.12.2020
Group(s)
- ASL18S
- ATA18S
Unit, in charge

School of Business

Teacher(s)

Jaana Bäckman

Programme(s)

Bachelor's Degree in Sports and Leisure Management, Bachelor’s Degree in Tourism
Thesis AT00BH45-3001 01.08.2020-31.12.2020 15 credits (ATA17S) +-
Learning outcomes of the course

The students will deepen their professional competence in R&D activities and practical specialist tasks by using research based knowledge for reasoning and by working according to the general ethical rules of research. The module is completed in the form of R&D studies.

Name of lecturer(s)

Erja Karppinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2020 - 31.12.2020
Group(s)
- ATA17S
Unit, in charge

School of Tourism and Sports

Teacher(s)

Erja Karppinen, Peter Stricker, Jan Mitts, Tuula Rajander, Joonas Rissanen

Programme(s)

Bachelor’s Degree in Tourism
Thesis AT00BH45-3002 01.08.2020-31.07.2021 15 credits (ATA18S) +-
Learning outcomes of the course

The students will deepen their professional competence in R&D activities and practical specialist tasks by using research based knowledge for reasoning and by working according to the general ethical rules of research. The module is completed in the form of R&D studies.

Name of lecturer(s)

Perttu Huusko

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2020 - 31.07.2021
Group(s)
- ATA18S
Unit, in charge

School of Business

Teacher(s)

Perttu Huusko, Peter Stricker, Marjukka Turunen, Helka Leimu-Pelkonen, OPE_Matkailu_1 OPE_Matkailu_1

Programme(s)

Bachelor’s Degree in Tourism
Wellbeing Tourism Project II AM00BH15-3003 01.08.2020-31.12.2020 5 credits (ASL18S, ...) +-
Learning outcomes of the course

The students are able to develop and implement experiential and ethically sustainable service packages that fulfil the customers’ quality requirements and can assess the success of such packages using the field specific competences. They will be able to make use of natural and specifically local elements in wellbeing products and services.

Course contents

Wellbeing event or product development project and/or work in a company or project.
Reflective report

Further information

Delivered in Finnish/English
Language of reporting: English
Language support: 0.5 credits
Implemented in part/completely with the Finnish Tourism group.

Name of lecturer(s)

Marjukka Turunen

Mode of delivery

Face-to-face

Language of instruction

English

Timing

01.08.2020 - 31.12.2020
Group(s)
- ASL18S
- ATA18S
- AMA18S
- ALK18S
Unit, in charge

School of Business

Teacher(s)

Marjukka Turunen, Helka Leimu-Pelkonen

Programme(s)

Bachelor’s Degree in Tourism

Academic year 2021 - 2022

Practical Training 2 AT00BH44-3001 01.08.2021-31.12.2021 18 credits (ATA18S) +-
Name of lecturer(s)

Mika Pietarinen

Mode of delivery

Face-to-face

Language of instruction

Tuition in Finnish

Timing

01.08.2021 - 31.12.2021
Group(s)
- ATA18S
Unit, in charge

School of Business

Teacher(s)

Mika Pietarinen

Programme(s)

Bachelor’s Degree in Tourism

Bachelor’s Degree in Tourism, Bachelor of Hospitality Management: 210 ECTSBachelor of Hospitality Management

Academic year 2020 - 2021

Academic year 2021 - 2022

Bachelor’s Degree in Tourism, Bachelor of Hospitality Management: 210 ECTS
Bachelor of Hospitality Management